Senior Digital Marketing Manager, B2B

Wolfe, LLC; Pittsburgh (Allegheny County); On-site; USD 80,000 - 120,000; Full time

Job summary

Wolfe, LLC in Pittsburgh, PA is seeking a Digital Marketing Manager to lead paid campaigns for our B2B gifting programs. You will own search, social, and programmatic display initiatives, using AI-assisted targeting and bidding to drive qualified leads for sales.

The role is 5 days onsite in Pittsburgh, focusing on HR, sales, and customer-success audiences, with a data-driven approach to optimize spend and pipeline performance.

Qualifications

• Experience in B2B digital marketing and lead generation.
• Strong analytical skills and data-driven decision making.
• Familiarity with account-based marketing and targeting strategies.

Responsibilities

• Lead paid campaigns across search, social, and programmatic channels.
• Use AI-assisted targeting, bidding, and testing to optimize performance.
• Translate audience data into qualified leads for the sales team.
• Collaborate with product and sales to refine messaging and targeting.

Skills

B2B Digital Marketing

Paid Campaigns

ABM Targeting

Data Analysis

Tools

Google Ads

LinkedIn Ads

Programmatic Display

AI Targeting Tools

Job description

Role Summary

Wolfe is a Pittsburgh-based FinTech company building the next generation of financial products, and we are actively embedding AI across our product, our internal processes, and the way our teams work day-to-day. As a Digital Marketing Manager focused on B2B, you will run the paid campaigns that bring businesses to our corporate gifting and bulk gift card programs across paid search, paid social, and account-based programmatic display. You'll use AI-assisted targeting, bidding, and creative-testing tools every day, and help refine how we use them to reach buyers in HR, sales, and customer-success teams. We're looking for someone who can turn audience data and pipeline signals into spending decisions that produce qualified leads for our sales team. This is a 5-day onsite role in Pittsburgh, PA.