B2B Digital Marketing Manager

Beacon Hill; Boston (MA); Hybrid; USD 68,880 - 75,768; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Federal and state leave programs

Job summary

A leading technology recruitment agency is seeking a B2B Digital Marketing Manager. This role involves managing digital marketing initiatives, optimizing campaigns, and working closely with external agencies. Ideal candidates have over 5 years of experience in digital marketing, strong analytical skills, and proficiency in key marketing tools. The position offers a competitive pay range with hybrid work flexibility.

Qualifications

• 5+ years in digital marketing within a B2B tech or agency environment.
• Proven experience managing cross-channel campaigns.
• Strong experience managing external agency relationships.

Responsibilities

• Manage digital ad campaign planning, execution, optimization, and performance analysis.
• Partner with the digital agency, guiding strategy and overseeing creative development.
• Design and execute personalized campaigns optimizing digital spending.

Skills

Digital marketing

Data analysis

Campaign management

Communication

Analytical skills

Tools

Google Marketing Platform

LinkedIn Campaign Manager

Microsoft Advertising

Meta Business Manager

GA4

Salesforce

ABM marketing tools (6Sense)

Job description

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This range is provided by Beacon Hill. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $50.00/hr - $55.00/hr

Title: B2B Digital Marketing Manager

Onsite Requirements: Hybrid

Start: January 2026

Duration: 8-month contract

We are seeking a contact senior, data focused B2B Digital Marketing Manager. You'll serve as the main point of contact for all digital marketing initiatives-owning strategy, execution, optimization, and performance reporting working closely with our external digital agency and internal marketing stakeholders.

Responsibilities

• Manage digital ad campaign planning, execution, optimization, and performance analysis across all paid channels.
• Partner with our digital agency, guiding strategy and overseeing creative development to deliver impact and ROI
• Design and execute targeted and personalized campaigns optimizing digital spending and ROI
• Manage the budget insuring efficiency across Google, Microsoft, LinkedIn, Meta, and display networks.
• Lead digital reporting and insights, with excellent ability to communicate performance, insights, & opportunities
• Oversee and evolve Our AISO (AI Search Optimization) initiatives and enhance organic AI-chat visibility and overall digital performance.
• Partner closely with Content, Marketing, Brand and Product teams to ensure messaging, product launches, and creative assets are timely, consistent, and optimized for digital channels.
• Provide strategic input on creative concepts, audience segmentation, and full-funnel campaign design.
• Stay up to date with emerging trends in AI-driven optimization, ad tech, and media best practices-translating innovations into actionable test-and-learn opportunities.
• Continuously monitor and refine performance across awareness, engagement, conversion, and revenue attribution metrics.
• Recommend and implement new tactics or technologies to enhance campaign effectiveness.

Qualifications

• 5+ years in digital marketing within a B2B tech or agency environment, with proven experience managing cross-channel campaigns.
• Strong experience managing external agency relationships
• Excellent communication and presentation skills, comfortable reporting results to Sr. Leadership
• Highly analytical with an ability to turn performance insights into actionable marketing strategies and optimizations.
• Proficiency in Google Marketing Platform, LinkedIn Campaign Manager, Microsoft Advertising, and Meta Business Manager.
• Strong working knowledge of GA4, Salesforce, ABM marketing tools- (6Sense is a major bonus.)
• Ability to work autonomously and managing multiple initiatives in a fast-paced environment.

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Benefits Information:

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.

Referrals increase your chances of interviewing at Beacon Hill by 2x.

We look forward to working with you.

Beacon Hill. Employing the Future™

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing

Industries

Technology, Information and Media