AI-Driven B2B Marketing Lead — Onsite Pittsburgh

Wolfe, LLC; Pittsburgh (Allegheny County); On-site; USD 80,000 - 120,000; Full time

Job summary

Wolfe, LLC in Pittsburgh, PA is seeking a Digital Marketing Manager to lead paid campaigns for our B2B gifting programs. You will own search, social, and programmatic display initiatives, using AI-assisted targeting and bidding to drive qualified leads for sales.

The role is 5 days onsite in Pittsburgh, focusing on HR, sales, and customer-success audiences, with a data-driven approach to optimize spend and pipeline performance.

Qualifications

• Experience in B2B digital marketing and lead generation.
• Strong analytical skills and data-driven decision making.
• Familiarity with account-based marketing and targeting strategies.

Responsibilities

• Lead paid campaigns across search, social, and programmatic channels.
• Use AI-assisted targeting, bidding, and testing to optimize performance.
• Translate audience data into qualified leads for the sales team.
• Collaborate with product and sales to refine messaging and targeting.

Skills

B2B Digital Marketing

Paid Campaigns

ABM Targeting

Data Analysis

Tools

Google Ads

LinkedIn Ads

Programmatic Display

AI Targeting Tools

Job description

Wolfe, LLC in Pittsburgh, PA is seeking a Digital Marketing Manager to lead paid campaigns for our B2B gifting programs. You will own search, social, and programmatic display initiatives, using AI-assisted targeting and bidding to drive qualified leads for sales.

The role is 5 days onsite in Pittsburgh, focusing on HR, sales, and customer-success audiences, with a data-driven approach to optimize spend and pipeline performance.