Senior Digital Marketing Manager

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods is seeking a strategic, consumer-centered digital marketer to translate enterprise priorities into connected experiences across the consumer journey. This full-time onsite role at the World Headquarters in Springdale, Arkansas leads CRM, owned digital experiences and digital marketing activation.

Responsibilities include developing consumer journey strategies, CRM lifecycle programs, and cross-functional leadership to optimize acquisition, engagement, retention and lifetime value.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 8+ years of progressive experience in digital marketing, CRM, consumer experience or related discipline.
• Demonstrated experience activating consumer journey, CRM, segmentation and personalization strategies.
• Experience leading owned digital experiences, website content strategy and performance optimization.
• Strong communication, presentation and team-coaching skills.

Responsibilities

• Lead development and activation of consumer journey strategies across priority brands and occasions.
• Translate CRM roadmap into lifecycle programs for acquisition, onboarding, engagement and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use and governance.

Skills

Consumer journey

CRM

Audience segmentation

Personalization

Lifecycle programs

Cross-functional leadership

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Job description

Job Details:

The Opportunity

Tyson Foods is seeking a strategic, consumer-centered digital marketer to translate enterprise digital priorities into connected experiences across the consumer journey. This role will lead major workstreams across CRM, owned digital experiences and digital marketing activation, turning strategy into coordinated plans that strengthen acquisition, engagement, retention and lifetime value.

This position sits full time onsite at our World Headquarters in Springdale, Arkansas.

What You’ll Lead

Consumer Journey & CRM

• Lead the development and activation of consumer journey strategies for priority brands, audiences or occasions.
• Translate the CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.

Owned Digital Experiences & Content

• Lead roadmaps for assigned brand websites and owned digital experiences, aligning consumer needs, brand priorities, SEO and conversion goals.
• Guide content strategy, user experience improvements, content governance and performance optimization.
• Identify portfolio-wide opportunities to improve consistency, efficiency and reuse across owned platforms.

Digital Marketing Strategy & Activation

• Develop integrated digital activation plans across CRM, websites, email, social and online advertising.
• Lead quarterly and annual planning for assigned priorities, ensuring channel roles, audiences, content needs, timing and measurement are connected.
• Turn consumer, cultural, competitive and performance insights into optimization recommendations and scalable pilots.
• Evaluate emerging AI-enabled marketing and commerce capabilities and recommend practical applications.

Leadership & Influence

• Lead high-visibility cross-functional initiatives and agency workstreams from brief through measurement.
• Influence stakeholders, resolve dependencies and communicate recommendations to senior leaders.
• Coach Manager and Associate Manager talent and help strengthen digital capability across Marketing.

What You’ll Bring

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. MBA preferred.

Experience: 8+ years of progressive experience in digital marketing, CRM, consumer experience or a related discipline.

• Demonstrated experience activating consumer journey, CRM, segmentation and personalization strategies.
• Experience leading owned digital experiences, website content strategy and performance optimization.
• Strong strategic and analytical judgment, with the ability to translate insights into clear action plans.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
• Strong communication, presentation and team‑coaching skills.

Preferred

• Experience in consumer packaged goods, retail or another high-volume consumer business.
• Familiarity with enterprise marketing technology and content platforms; Adobe Experience Manager, Adobe Journey Optimizer and Workfront experience is a plus.
• Experience applying AI-enabled tools to marketing workflows, content or consumer experiences.

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_ Position Specific Requirements: _

• Must reside in the United States to be considered.

• Sponsorship is not available for this position.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.