Marketing Manager

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health, dental, vision benefits

Job summary

Tyson Foods, Inc. in Springdale, Arkansas is seeking a Marketing Manager to translate the Senior Manager's strategy into actionable brand plans.

You will oversee day-to-day campaigns, cross-functional deliverables, and the execution mechanics that bring the brand to life across touchpoints. This is a development role for someone building toward broader brand ownership, with responsibility for planning, budgeting, performance tracking, and coordinating agency partners to ensure on-brief, on-brand

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years in brand marketing with ownership of brand strategy.
• Experience in CPG, food, or retail-driven category preferred.

Responsibilities

• Translate senior management strategy into actionable brand plans and campaigns.
• Oversee day-to-day campaign execution, timelines, and approvals across channels.
• Manage cross-functional partnerships with creative, media, shopper marketing, and digital teams.
• Track brand health metrics, share of voice, and campaign KPIs; prepare performance reports.

Skills

Brand strategy

Campaign execution

Cross-functional leadership

Data analysis

Agency management

Education

Bachelor's degree

MBA (preferred)

Job description

Summary

The Marketing Manager supports brand strategy execution for the identified brand portfolio, translating the Senior Manager's strategic direction into day-to-day marketing plans, campaigns, and cross-functional deliverables. The core mandate is executional excellence: bringing the brand strategy to life across touchpoints, managing the details that make campaigns and launches successful, and building the analytical and operational foundation that lets the Senior Manager focus on strategy. This is a strong development role for someone building toward broader brand ownership. This position will sit full time onsite at our World Headquarters in Springdale, Arkansas.

Key Responsibilities

• Brand Positioning & Strategy: In partnership with the Sr. Manager, own and evolve the brand strategy for the brand portfolio, including brand purpose, positioning, target consumer definition, and competitive differentiation, in partnership with the business unit GM and team. Ensure brand guidelines are understood and consistently applied across teams and agency partners.
• Consumer & Insights: Synthesize as well as recommend quantitative and qualitative consumer data (segmentation, usage & attitude studies, purchase behavior, social listening) to identify unmet needs and emerging trends; translate findings into clear, actionable insights that inform brand positioning, innovation priorities, and go-to-market strategy; partner with consumer insights teams to design and prioritize research that closes critical knowledge gaps.
• Campaign & Program Execution: Manage the day-to-day execution of marketing campaigns and brand initiatives - timelines, deliverables, approvals, and stakeholder coordination - ensuring on-time, on-brief, on-budget delivery.
• Brand Performance Tracking: Track brand health metrics, market share, and campaign performance against KPIs; prepare regular performance reports and highlight areas needing attention.
• Cross-Functional Leadership: Serve as the strategic connective tissue across creative, media, shopper marketing, social, and digital experience to ensure a consistent, on-brand experience across all consumer touchpoints; partner with media agency partners to shape media strategy - channel mix, audience targeting, and investment allocation - ensuring plans align with brand positioning and growth priorities; manage agency relationships (creative, media, and specialist partners) to drive high-quality output, accountability to brief, and efficient use of budget.
• Portfolio & Architecture: Guide decisions on product portfolio, naming, and brand architecture within the category space to maintain a coherent brand system.
• Innovation Partnership: Provide strategic brand input into new product development, ensuring launches are grounded in consumer need and brand equity.
• Marketing Plan Development: Build annual brand plans, including objectives, strategies, budget allocation, and success metrics, in partnership with the Sr. Director and the business unit GMs and their teams.
• Budget Management: Support disciplined, ongoing stewardship of the marketing budget in partnership with the Sr Manager and GMs (P&L owners) - including annual planning, in-year reallocation, and ROI tracking across media, innovation, and shopper investments; proactively identify efficiency opportunities and reallocate spend toward highest-return initiatives; ensure spend pacing, forecasting accuracy, and variance reporting meet finance and leadership expectations.
• Creative Oversight and Coordination: Help develop and refine creative briefs; coordinate creative reviews and consolidate feedback from stakeholders to keep creative development on track.

Requirements

• Education: Bachelor's degree required; MBA a plus
• Experience: 5+ years of progressive brand marketing experience, with demonstrated ownership of brand strategy
• Experience in CPG, food, or a comparably regulated/retail-driven category preferred
• Strong analytical skills – comfortable translating data and consumer insight into strategic recommendations
• Track record of leading cross-functional initiatives and influencing without direct authority
• Experience working with or supporting agency partners
• Position Specific Requirements: Must reside in the United States to be considered; Sponsorship is not available for this position; Relocation Assistance Eligible: Yes; Work Shift: 1ST SHIFT (United States of America); Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Benefits

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Equal Opportunity Employer

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.