Senior Digital Marketing Leader - Email and Growth Programs

American Academy of Pediatrics; Itasca (IL); Hybrid; USD 110,509 - 116,649; Full time

Benefits offered by this job

Healthcare benefits

401(k) retirement plans

Hybrid work arrangement (40% office)

Job summary

American Academy of Pediatrics seeks a Senior Manager, Digital Marketing to lead the strategic development and evolution of our digital marketing function. You will shape channel strategy, governance, and agency relationships while owning the enterprise email platform and ensuring compliance and high deliverability.

You will partner with education, membership, and product teams to drive acquisition, engagement, and retention across the member lifecycle, and oversee measurement, analytics, and

Qualifications

• Minimum five years of digital marketing experience with multi-channel campaigns.
• Ownership of email marketing platforms, governance, and data segmentation.
• Experience managing agencies or vendors and leading teams.

Responsibilities

• Lead digital channel strategy, platform governance, and cross‑functional programs.
• Own the enterprise email marketing platform including governance and onboarding processes.
• Develop and refine the digital marketing measurement framework and analytics stack.
• Oversee paid media strategy and integration with organic channels.

Skills

Project management

Strategic thinking

Leadership

Digital marketing strategy

Communication

Education

Bachelor's degree in marketing or related field

Master's degree in marketing, digital media or related field (preferred)

Tools

Magnet Mail

SendGrid

Google Analytics

Google Tag Manager

Adobe Creative Cloud

Job description

American Academy of Pediatrics seeks a Senior Manager, Digital Marketing to lead the strategic development and evolution of our digital marketing function. You will shape channel strategy, governance, and agency relationships while owning the enterprise email platform and ensuring compliance and high deliverability.

You will partner with education, membership, and product teams to drive acquisition, engagement, and retention across the member lifecycle, and oversee measurement, analytics, and