Senior Digital Marketing Lead – Email & Growth Strategy

American Academy of Pediatrics; Minnesota; Hybrid; USD 111,000 - 117,000; Full time

Benefits offered by this job

Hybrid work environment

Healthcare benefits

Job summary

The American Academy of Pediatrics is seeking a Senior Manager, Digital Marketing to lead the strategy, development, and evolution of the digital marketing function. You will own enterprise email governance, drive acquisition and retention, and partner with marketing staff across product, education, and membership teams.

You will manage vendor relationships, oversee digital analytics, and guide paid media while aligning with social and SEO strategies.

Qualifications

• Proven ability to lead digital marketing programs across multiple channels.
• Experience with email platform governance and data-driven campaigns.
• Budgeting, forecasting, and vendor management experience.

Responsibilities

• Develop and lead the overall digital marketing channel strategy for acquisition, engagement, and retention.
• Own the organization’s email marketing platform governance, standards, and onboarding/offboarding.
• Build cross-department communities of practice for platform knowledge sharing and change management.
• Oversee email deliverability, list hygiene, and privacy compliance across channels.
• Provide support for automated email campaigns and measurement framework development.
• Guide paid media strategy and align with organic/social/SEO efforts across teams.

Skills

Digital marketing strategy

Email marketing governance

Cross-functional collaboration

Budget management

Vendor management

Team leadership

Education

Bachelor's degree in marketing, communications, or related field

Master's degree in marketing, digital media, or related discipline (preferred)

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

Google Analytics

Google Tag Manager

Adobe Creative Cloud

Job description

The American Academy of Pediatrics is seeking a Senior Manager, Digital Marketing to lead the strategy, development, and evolution of the digital marketing function. You will own enterprise email governance, drive acquisition and retention, and partner with marketing staff across product, education, and membership teams.

You will manage vendor relationships, oversee digital analytics, and guide paid media while aligning with social and SEO strategies.