Senior Digital Marketing Leader: Email, Affiliate & Growth

High Tide Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

High Tide Inc. is a leading global cannabis and accessories company with e-commerce and retail brands across North America and Europe.

We are the second-largest cannabis retailer globally by store count, with a fast-growing culture. The company is seeking an experienced digital marketer to lead omnichannel strategy, optimize performance across email, affiliate, paid, web, and social channels, and drive revenue through integrated campaigns.

Qualifications

• 6-10+ years in digital and performance marketing with deep email/affiliate experience.
• Strong analytical skills and cross-functional leadership.
• Agency management experience.

Responsibilities

• Own email strategy and lifecycle to drive revenue and engagement.
• Set KPIs, define channel roles, and ensure integrated omni-channel campaigns.
• Manage affiliate growth, partner recruitment, and performance optimization.
• Provide direction to digital, performance, and social specialists.

Skills

Email strategy

Affiliate growth

Performance marketing

Agency management

Job description

High Tide Inc. is a leading global cannabis and accessories company with e-commerce and retail brands across North America and Europe.

We are the second-largest cannabis retailer globally by store count, with a fast-growing culture. The company is seeking an experienced digital marketer to lead omnichannel strategy, optimize performance across email, affiliate, paid, web, and social channels, and drive revenue through integrated campaigns.