Global Director of E-Commerce & DTC Growth

PAX; San Francisco (CA); On-site; USD 145,000 - 190,000; Full time

Benefits offered by this job

Equity

Medical Coverage

401K

PTO

Parental Leave

Wellness Reimbursement

Phone Reimbursement

Employee Purchase Program

Lunch & Snacks

Dog Friendly HQ

Legal support

Job summary

PAX, a leading cannabis brand, seeks a Director of E-Commerce to own the global DTC engine end-to-end across US, Canada, UK, and EU. You’ll manage Shopify headless storefronts, drive CRO, localization, and lifecycle programs while aligning with regulatory requirements.

You’ll own the growth engine, attribution, and a multi-channel strategy including paid media, SEO/SEM, and marketplaces, with a focus on ROAS and customer lifetime value.

Qualifications

• Proven P&L ownership of a DTC P&L with full accountability.
• 5+ years leading e-commerce, digital merchandising, or lifecycle/loyalty in consumer organizations.
• Deep Shopify knowledge including headless architectures and multi-region ops.

Responsibilities

• Own the Global Storefront Ecosystem: manage Shopify front-end and back-end, CRO, merchandising, catalog, promotions, localization, wholesale support.
• Direct paid media strategy (Meta, Google) within a restricted-category to optimize CAC and funnel efficiency; drive organic discovery.
• Own measurement stack (GA4, Triple Whale, Shopify) and ensure ROAS-driven decisions.
• Lead lifecycle programs via Klaviyo to grow repeat purchases and LTV.
• Build loyalty, rewards, and referral programs linking DTC with retail channels.
• Launch and grow referral/affiliate programs and marketplaces to complement core channels.
• Navigate regulatory requirements: age verification, shipping, payment constraints, and country rules.
• Own DTC P&L forecasts and report to executives; lead a lean internal team and external partners.

Skills

P&L ownership

E-commerce leadership

Shopify headless

Attribution analytics

Klaviyo

Cross-functional leadership

Lifecycle marketing

Tools

Shopify

Builder.io

Klaviyo

Asana/Jira

Job description

PAX, a leading cannabis brand, seeks a Director of E-Commerce to own the global DTC engine end-to-end across US, Canada, UK, and EU. You’ll manage Shopify headless storefronts, drive CRO, localization, and lifecycle programs while aligning with regulatory requirements.

You’ll own the growth engine, attribution, and a multi-channel strategy including paid media, SEO/SEM, and marketplaces, with a focus on ROAS and customer lifetime value.