Director of Digital Growth & Omnichannel Marketing

CHAGEE USA; Irvine (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

A modern tea company located in California is seeking a Digital Marketing Lead to oversee their digital strategy and marketing efforts. The successful candidate will have 12+ years of experience, notably in SEO/SEM and performance marketing. This role involves managing online presence, optimizing acquisition channels, and executing integrated digital campaigns. Passion for brand and tech is essential.

Qualifications

• 12+ years of digital marketing experience in multi-location retail or F&B.
• Proven track record in SEO/SEM, paid media, and CRO.
• Strong analytical skills with proficiency in analytics tools.

Responsibilities

• Own the overall digital marketing strategic plan.
• Lead SEO & SEM strategy for website traffic.
• Oversee website content and UX optimization.

Skills

Digital marketing strategy

SEO/SEM

Performance marketing

Data-driven optimization

Cross-functional collaboration

Tools

Google Analytics

Data Studio

Job description

A modern tea company located in California is seeking a Digital Marketing Lead to oversee their digital strategy and marketing efforts. The successful candidate will have 12+ years of experience, notably in SEO/SEM and performance marketing. This role involves managing online presence, optimizing acquisition channels, and executing integrated digital campaigns. Passion for brand and tech is essential.