Senior Digital Marketing & Growth Strategist

The Word & Brown Companies; Orange (CA); On-site; USD 75,000 - 110,000; Full time

Job summary

The Word & Brown Companies is seeking a Senior Digital Marketing Specialist to lead cross-channel initiatives, including email campaigns, website updates, and social media management. You will analyze site performance and drive content and UX improvements across platforms.

The role requires 5+ years in email coding, web content editing, SEO, and analytics, with hands-on work in WordPress, Photoshop, and various email platforms. Collaboration with marketing teams is essential.

Qualifications

• BS/BA in marketing, communications, journalism, or related fields or equivalent work experience.
• 5+ years coding HTML emails and managing web content.
• Experience with SEO and web analytics is preferred.
• Familiarity with email platforms like Exact Target, iContact, or similar tools.
• Experience in cross-functional teams and digital campaigns.

Responsibilities

• Execute email campaigns and optimize open rates using marketing tools.
• Update website content and assets via WordPress CMS.
• Create and edit email assets with Photoshop and Dreamweaver.
• Prepare analytics reports on site KPIs and digital channel performance.
• Manage social media content with management software.
• Support SEO, PPC and display campaigns.
• Coordinate enterprise website projects and maintenance.
• Collaborate with Digital and UI/UX teams to improve user experience.
• On-site attendance and punctuality are essential; assist with other tasks as needed.

Skills

HTML email coding

SEO & web analytics

WordPress CMS

Social media management

Paid search & display campaigns

Content marketing

Digital project management

Team collaboration

Education

BS/BA in marketing, communications, journalism, or related fields

Tools

Exact Target

iContact

StrongView

VerticalResponse

Adobe Photoshop

Dreamweaver

Sprout Social / HootSuite

WordPress

Job description

The Word & Brown Companies is seeking a Senior Digital Marketing Specialist to lead cross-channel initiatives, including email campaigns, website updates, and social media management. You will analyze site performance and drive content and UX improvements across platforms.

The role requires 5+ years in email coding, web content editing, SEO, and analytics, with hands-on work in WordPress, Photoshop, and various email platforms. Collaboration with marketing teams is essential.