Growth-Focused Digital Marketing Strategist

OpenWorks | Facility Management; Phoenix (AZ); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Benefits

Career growth

Inclusive environment

Job summary

OpenWorks is seeking a creative Digital Marketing Specialist to grow our brand and connect with audiences through content and demand-generation campaigns. You’ll combine storytelling with data-driven tactics across email, social, SEO, and paid channels to drive measurable results.

You’ll collaborate with Sales, manage landing pages and nurture workflows, and optimize campaigns to boost traffic, conversions, and pipeline.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3+ years of hands-on digital marketing experience with at least 2 years in content creation and lead generation.
• Strong writing and editing skills with a portfolio of published work.
• Experience using marketing automation or CRM platforms; HubSpot preferred.
• Working knowledge of SEO, GA4, paid media platforms, and website CMS.
• Results-focused mindset with ability to connect marketing activity to measurable lead and pipeline outcomes.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Responsibilities

• Develop and maintain a content calendar aligned with campaign priorities, buyer personas, and the customer journey
• Write, edit, and publish engaging content across channels, including blogs, case studies, landing pages, email, social media, guides, and gated assets
• Plan and execute integrated lead-generation campaigns across email, paid social, paid search, and other digital channels
• Build and optimize landing pages, forms, calls to action, conversion paths, lead nurture workflows, and audience segmentation
• Partner with Sales to support effective lead qualification, handoff, and follow-up while connecting marketing efforts to pipeline
• Manage SEO, website content, and social channels to increase visibility, engagement, and organic growth
• Execute and optimize paid digital campaigns through targeting, budget management, A/B testing, and creative testing
• Track campaign and content performance, maintain reporting dashboards, and use insights to improve traffic, conversions, lead generation, and marketing-influenced pipeline

Skills

Writing & Editing

Lead generation

Content creation

Campaign planning

Project management

Education

Bachelor’s degree in Marketing/Communications/Journalism or related field

Tools

HubSpot

GA4

CMS

Job description

OpenWorks is seeking a creative Digital Marketing Specialist to grow our brand and connect with audiences through content and demand-generation campaigns. You’ll combine storytelling with data-driven tactics across email, social, SEO, and paid channels to drive measurable results.

You’ll collaborate with Sales, manage landing pages and nurture workflows, and optimize campaigns to boost traffic, conversions, and pipeline.