Strategic Digital Experience & Performance Marketing Lead

Cooley LLP; New York (NY); Hybrid; USD 145,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

HSA (Health Savings Account)

Dental insurance

Vision insurance

Flexible spending accounts

Commuter benefits

Life insurance

AD&D

Long-term care coverage

Parental leave

Fertility benefits

Paid time off

Holidays

Job summary

Cooley LLP is seeking a Senior Manager of Digital Experience – Performance Marketing to advance the firm’s multi-channel marketing strategy from reactive execution to proactive, high-impact growth.

You will lead a team across paid and organic channels, owning the tech stack, data reporting, and AI-driven initiatives to optimize ROAS and pipeline development. This role blends strategy, leadership, and hands-on campaign execution.

Qualifications

• 5+ years experience in marketing or business development (strategy, transformation, growth).
• Proficiency in Microsoft Office and iManage.
• Ability to travel and work extended hours as needed.
• Demonstrated strategic planning and budget stewardship of paid media budgets.
• Hands-on experience executing and optimizing campaigns across ad networks with tagging and testing.
• Advanced data storytelling and digital acumen across web analytics and project management tools.
• Bachelor’s degree preferred.
• Supervisory experience preferred.
• Prior legal or professional services experience preferred.

Responsibilities

• Lead omnichannel search and media strategy including SEM, Social, and SEO, evolving into AEO/GEO.
• Own the search and media tech stack including monitoring tools and platforms.
• Manage onshore and offshore teams to optimize spend and audits.
• Ensure high-fidelity metadata, structured data, and ROAS optimization.
• Support top-of-funnel journey visibility at client inquiry moments.
• Lead reporting for paid and organic channels with attribution focus.
• Collaborate with Practice Group Marketing to amplify campaigns and thought leadership.
• Partner with Tech and Data teams on AI-driven search and content architecture.
• Oversee spend governance and compliance with marketing regulations.
• Mentor direct reports and support HR processes.

Skills

Office suite

iManage

Travel required

5+ years experience

Budget stewardship

Campaign optimization

Data storytelling

Digital analytics

Education

Bachelor’s degree

Tools

SEO tools

Analytics platforms

Tagging & testing

Job description

Cooley LLP is seeking a Senior Manager of Digital Experience – Performance Marketing to advance the firm’s multi-channel marketing strategy from reactive execution to proactive, high-impact growth.

You will lead a team across paid and organic channels, owning the tech stack, data reporting, and AI-driven initiatives to optimize ROAS and pipeline development. This role blends strategy, leadership, and hands-on campaign execution.