Marketing & Client Development Senior Specialist – Digital Experience, Email

Cooley LLP; California; Hybrid; USD 93,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Parental leave

Job summary

Cooley LLP in the United States is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Email to join the Marketing and Client Development team. This role focuses on end-to-end email campaigns, automation, segmentation, and performance reporting across global privacy compliance.

You will work on offshore coordination, dynamic content, testing, and asset management, collaborating with senior managers to drive data-backed growth in a hybrid work environment.

Qualifications

• 4+ years in marketing or business development, preferably in strategy or growth.
• Experience with email campaigns, segmentation, and testing.
• Strong analytical and problem-solving skills.

Responsibilities

• End-to-end campaign execution: build/deploy emails, templates, HTML/text formatting.
• Automation workflow construction to support client journeys.
• Segmentation and list management to target communications.
• QA, deliverability, and compliance with privacy regulations.
• Performance reporting and data-driven optimization.

Skills

CRM/ESP s/MAP s proficiency

Email HTML/CSS

Audience segmentation

Analytical thinking

Education

Bachelor's degree

Tools

MAPs (Marketing Automation Platforms)

CRM systems

Email testing tools

Job description

Marketing & Client Development Senior Specialist – Digital Experience, Email Cooley is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Email to join the Marketing and Client Development team.

About Cooley:

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy:

As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary:

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s “central nervous system,” building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• End-to-End Campaign Execution: Execute the day-to-day build and deployment of email campaigns, including template selection, HTML/text formatting, and rigorous link testing.
• Automation Workflow Construction: Build and maintain automated nurture sequences and trigger-based workflows within the MAP (Marketing Automation Platform) to support client journeys.
• Segmentation & List Management: Perform advanced database segmentation and list cleanup to ensure highly targeted communications and prevent “fatigue” across client contacts.
• Offshore Coordination: Act as the primary point of contact for offshore execution resources, reviewing their work for accuracy and managing the daily production queue.
• QA & Compliance Oversight: Serve as the final gatekeeper for quality assurance, ensuring all emails are mobile-optimized and fully compliant with global privacy regulations (GDPR/CCPA).
• A/B Testing Implementation: Set up and execute testing protocols for subject lines, send times, and creative assets to provide the Senior Manager with data-driven optimization insights.
• Performance Reporting: Pull and synthesize standard channel metrics (open rates, CTR, bounce rates) into actionable reports for MCD stakeholders.
• Dynamic Content Management: Manage the implementation of dynamic content blocks to ensure personalized experiences for different practice areas and personas.
• Troubleshooting & Support: Monitor system health and resolve technical delivery issues, escalating to the Senior Manager or IT when necessary.
• Asset & Library Maintenance: Organize and maintain the digital asset library within the MAP, ensuring all templates and images are current and on-brand.
• All other duties as assigned or required.

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Proficiency in CRM, ESPs, MAPs, and orchestration technologies
• Hands-on audience, journey, and email creation, testing and optimization (including HTML/CSS, advanced segmentation logic, and platform automation/integration)
• Working knowledge of email QA processes, deliverability, and compliance best practices
• Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred:

• Bachelor’s degree
• Prior legal industry or professional services experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Strong verbal and written communication skills
• Ability to organize, prioritize and coordinate multiple activities
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $93,000 - $135,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. Senior level candidates may be considered for this position and would be eligible for a higher salary range based on experience.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.

In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.

We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.