Senior Digital Marketing Analytics Lead

Wpp Group; New York (NY); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Benefits package

Job summary

CMI Media Group in New York is seeking a Senior Analyst to lead measurement and optimization of online campaigns across diverse accounts. You will shape measurement plans and provide strategic recommendations to improve campaign performance.

You will conduct monthly analyses, partner with the data analytics team to ensure accurate data collection, and drive insights across Search, Display, CTV, OLV and Social to inform planning teams.

Qualifications

• Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
• 3–5 years of online marketing, web analytics, or research experience.
• Strong project management and prioritization skills.
• Experience or education in Pharma is a significant advantage.
• Extensive proficiency in Microsoft Office (Excel and PowerPoint).
• Experience with BI software such as DOMO, PowerBI, Tableau.

Responsibilities

• Lead campaign analysis, optimization, and ad-hoc requests across accounts.
• Create measurement blueprints aligned with objectives to guide trends and performance.
• Deliver monthly performance analyses and actionable recommendations.
• Collaborate with the data analytics team to ensure data collection aligns with KPIs.
• Maintain and enforce departmental SOPs and best practices.
• Provide data support to clients and planning teams and generate trend reports across channels.

Skills

Web analytics

Project management

Statistical analysis

Communication

Education

Bachelor's degree in marketing or statistics or related field

Tools

DOMO

PowerBI

Tableau

Google Analytics

Adobe Analytics

Job description

CMI Media Group in New York is seeking a Senior Analyst to lead measurement and optimization of online campaigns across diverse accounts. You will shape measurement plans and provide strategic recommendations to improve campaign performance.

You will conduct monthly analyses, partner with the data analytics team to ensure accurate data collection, and drive insights across Search, Display, CTV, OLV and Social to inform planning teams.