Strategic Associate Director, Digital Marketing Analytics

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in the United States is seeking an Associate Director, Digital Marketing Analytics to lead our analytics team and deliver measurement solutions that drive client outcomes in healthcare marketing.

You'll architect measurement plans, mentor analysts, and collaborate with internal teams to translate data into actionable strategies, staying ahead with new technologies and methodologies to improve campaign effectiveness.

Qualifications

• 7+ years of experience in online marketing, web analytics, or research.
• 3-5 years of experience leading and mentoring teams.
• Exceptional communication and interpersonal skills.
• A relentless curiosity and drive to explore new technologies and methodologies.
• Experience in pharmaceutical or healthcare industry is a plus.

Responsibilities

• Be the Architect of Measurement: Develop and execute measurement and analysis plans that translate data into insights.
• Drive Optimization & Innovation: Analyze campaigns and recommend data-driven improvements.
• Lead with Expertise: Serve as the go-to expert for teams and clients on digital marketing analytics.
• Empower a Team of Analysts: Mentor and inspire a high-performing analytics group.
• Shape the Future of Measurement: Explore new technologies and methodologies to stay ahead.

Skills

Analytical

Leadership

Client-focused

Innovation

Healthcare knowledge

Job description

CMI Media Group in the United States is seeking an Associate Director, Digital Marketing Analytics to lead our analytics team and deliver measurement solutions that drive client outcomes in healthcare marketing.

You'll architect measurement plans, mentor analysts, and collaborate with internal teams to translate data into actionable strategies, staying ahead with new technologies and methodologies to improve campaign effectiveness.