Senior Digital Marketing & Alumni Engagement Lead

Johns Hopkins University; Baltimore (MD); On-site; USD 85,000 - 95,000; Full time

Job summary

Johns Hopkins University, Mount Washington Campus, seeks an Associate Director, Digital Marketing to lead marketing and communications for the Alumni Relations area. The role shapes brand, messaging, and audience-focused campaigns across local and national audiences, guiding executive leadership on marketing performance.

The position oversees a team, manages integrated plans, and partners with university stakeholders to advance alumni engagement and program outcomes.

Qualifications

• Bachelor's degree in a related field.
• Five years of related marketing/communications experience.
• Equivalency may substitute for experience/education per university policy.

Responsibilities

• Develop and implement marketing plans to increase visibility of programs.
• Shape messages and identify overall communications approaches.
• Advise leadership on marketing strategy and promotion performance.
• Write and edit communications materials for area leadership.
• Oversee a communications/marketing team and budget.
• Lead integrated marketing plans across channels for events and programs.
• Create content across web, email, and social platforms.
• Develop and manage media relations at multiple levels.

Skills

Multi-channel campaigns

Audience segmentation

CRM systems

Email marketing platforms

Analytics tools

Project management

Paid social advertising

Education

Bachelor's degree

Tools

Salesforce

Salesforce Marketing Cloud

MailChimp

Acoustic

Google Analytics

SproutSocial

Slack

Asana

LinkedIn Ads

Job description

Johns Hopkins University, Mount Washington Campus, seeks an Associate Director, Digital Marketing to lead marketing and communications for the Alumni Relations area. The role shapes brand, messaging, and audience-focused campaigns across local and national audiences, guiding executive leadership on marketing performance.

The position oversees a team, manages integrated plans, and partners with university stakeholders to advance alumni engagement and program outcomes.