Campus Marketing Director (Student) - Social Lead

Follett Higher Ed Group, LLC; Baltimore (MD); Hybrid; USD 17,000 - 47,000; Part time

Job summary

Follett Higher Education Group, LLC is seeking a Student Marketing Director at Johns Hopkins University to lead campus social media and in-store marketing efforts. You will drive traffic, awareness, and sales through local tactics and digital content.

The role requires student enrollment, 20 hours/week, and the ability to manage events, budgets, and relationships with campus staff. Flexible hours include evenings and weekends.

Qualifications

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior.
• Applicants must be able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail. Able to build and present reports showing performance and leadership with the ability to track results.
• Ability to manage and work within assigned local budget.
• Proficient in Microsoft Office Suite.
• Background in Canva Pro and CapCut Pro is a plus.
• Evening and weekend work required.

Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms.
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media including copy, video, live streams, and photography.
• Manage content calendar and submit content for approval at least 1 week in advance.
• Grow social media audiences using promotions, contests, partnerships, and other tactics.
• Analyze performance metrics weekly to refine content creation.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators.
• Meet regularly with the Senior Social Media Manager on campaigns and best practices.
• Respond to customer service inquiries on social media and website.

Skills

Social media trends

Content creation

Communication skills

Organization

Budget management

Microsoft Office

Canva Pro

CapCut Pro

Tools

Microsoft Office Suite

Canva Pro

CapCut Pro

Job description

Follett Higher Education Group, LLC is seeking a Student Marketing Director at Johns Hopkins University to lead campus social media and in-store marketing efforts. You will drive traffic, awareness, and sales through local tactics and digital content.

The role requires student enrollment, 20 hours/week, and the ability to manage events, budgets, and relationships with campus staff. Flexible hours include evenings and weekends.