Senior Digital Insights Strategist

MILWAUKEE ELECTRIC TOOL CORP; United States; On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) savings plan

Education assistance

On-site wellness, fitness center

Job summary

Milwaukee Tool seeks a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including website engagement, ecommerce, and distributor experiences. You will translate data into insights, drive business outcomes, and partner with Digital Marketing, Ecommerce, UX, and other teams to optimize investments.

Role emphasizes GA4, SQL, dashboards, and storytelling to influence decisions and improve customer experiences across channels.

Qualifications

• Experience in digital analytics across websites, ecommerce, and marketing channels.
• Ability to translate data into actionable insights for business partners.
• Strong storytelling and stakeholder communication skills.

Responsibilities

• Analyze performance across digital ecosystem including website, ecommerce, and marketing channels.
• Develop dashboards, scorecards, and self-service reporting for faster decisions.
• Collaborate with cross‑functional teams to improve customer experiences and optimization.

Skills

GA4

SQL

Data Visualization

Analytics

Communication

Education

Bachelor's degree in Analytics or related

Tools

Power BI

Looker Studio

BigQuery

Job description

Milwaukee Tool seeks a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including website engagement, ecommerce, and distributor experiences. You will translate data into insights, drive business outcomes, and partner with Digital Marketing, Ecommerce, UX, and other teams to optimize investments.

Role emphasizes GA4, SQL, dashboards, and storytelling to influence decisions and improve customer experiences across channels.