Platform Engineer: Digital Analytics & Measurement

Milwaukee-Tool; Milwaukee (WI); On-site; USD 68,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) savings plan

Education assistance

On-site wellness and coffee service

Job summary

Milwaukee Tool is seeking a Platform Engineer I to join our Digital Platform team and empower measurement across websites and mobile apps. You will administer GTM and GA4 implementations, translate requirements into tags and events, and collaborate with engineers, analysts, and product teams to deliver reliable analytics solutions.

This early-career role emphasizes growth into ownership of our analytics stack, with support from a fast-paced, cross-functional environment and opportunities to

Qualifications

• Bachelor’s degree in Information Systems, Business, Data Analytics, Software Engineering, Digital Marketing, or related field (or equivalent).
• 0–2 years of relevant experience (internships, coursework, personal projects).
• Familiar with Google Analytics, Google Tag Manager, digital measurement basics.
• Basic SQL or willingness to learn.
• Strong problem-solving and collaboration skills.

Responsibilities

• Administer and improve Google Tag Manager and Google Analytics 4 implementations across websites and mobile apps.
• Translate business, product, and measurement requirements into tags, triggers, variables, and events.
• Take ownership of platform administration, monitoring, and production support, including issue resolution.
• Test and validate analytics implementations to ensure data quality and reliability.
• Collaborate with engineers, product teams, and analysts on RudderStack event tracking and shared measurement standards.
• Document platform configurations and decisions, and support processes.

Skills

Google Tag Manager

Google Analytics 4

RudderStack

SQL basics

Education

Bachelor’s degree or equivalent

Tools

RudderStack

Job description

Milwaukee Tool is seeking a Platform Engineer I to join our Digital Platform team and empower measurement across websites and mobile apps. You will administer GTM and GA4 implementations, translate requirements into tags and events, and collaborate with engineers, analysts, and product teams to deliver reliable analytics solutions.

This early-career role emphasizes growth into ownership of our analytics stack, with support from a fast-paced, cross-functional environment and opportunities to