Senior Analyst - Digital Insights

Milwaukee Electric Tool Corporation; Milwaukee (WI); On-site; USD 85,000 - 125,000; Full time

Job summary

Milwaukee Tool is seeking a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including websites, ecommerce, and marketing channels.

You will transform data into actionable insights for business partners to understand performance, identify opportunities, and drive informed decisions.

Qualifications

• Bachelor's degree or equivalent experience in analytics, marketing, business, or statistics.
• 4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or related field.
• Strong hands-on experience with Google Analytics 4 (GA4) including traffic acquisition, events, engagement and conversion analysis.
• Proficiency in SQL and querying/analyzing data from multiple sources.
• Experience with data visualization and reporting tools such as Power BI or Looker Studio.
• Strong analytical and critical-thinking skills with ability to translate findings into actionable recommendations.
• Excellent communication and storytelling skills to influence stakeholders and connect insights to business outcomes.

Responsibilities

• Digital & Marketing Insights: analyze performance across websites, digital products, marketing channels, and ecommerce experiences.
• Evaluate marketing effectiveness, including traffic, campaigns, audience engagement, and downstream outcomes.
• Identify performance drivers, friction points in customer journeys, and opportunities to improve engagement and conversions.
• Support distributor and retail media analysis to understand digital shopping behaviors and growth opportunities.
• Analytics & Measurement: use GA4, SQL, and other platforms to investigate trends and develop insights.
• Develop dashboards, scorecards, and self-service reports for faster decision-making.
• Support experimentation, A/B testing, and evolving measurement capabilities including data clean rooms and MMM.
• Partner with Analytics Engineering and Digital Measurement to improve data quality and measurement capabilities.
• Business Partnership & Communication: translate data into clear insights and recommendations.
• Collaborate with stakeholders to define questions, success metrics, and performance evaluation.
• Proactively identify opportunities to improve customer experiences and marketing effectiveness.

Skills

GA4

SQL

Power BI

Looker Studio

Data viz

Analytics

Communication

Cross-functional

Marketing analytics

Education

Bachelor's degree in Analytics/Marketing/Business/Statistics

Tools

BigQuery

Databricks

Google Tag Manager

Looker Studio

MMM

Job description

Job Description:

Senior Analyst - Digital Insights

WE CREATE EMPOWERED LEADERS! At Milwaukee Tool, our most valued resource is our dedicated team of employees - employees who work with a passion to be the best and have an unparalleled pride in their work and in the Milwaukee brand. We know that the only way to sustain growth and success is to value the growth and success of each person within the organization that's why we invest in an individual's growth and development from day one.

Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.

Year after year, our team continues to make significant breakthroughs in the industry. We're just getting started.

Your Role on Our Team:

As a Senior Analyst - Digital Insights , you'll analyze performance across our digital ecosystem, including website engagement, digital marketing, ecommerce, and distributor experiences. You'll turn complex data into actionable insights that help business partners understand performance, identify opportunities, and make more informed decisions.

You’ll collaborate with Digital Marketing, Ecommerce, Digital Product, UX, and other cross-functional teams to improve customer experiences, optimize investments, and drive business outcomes.

You’ll be DISRUPTIVE through these duties and responsibilities:

• Digital & Marketing Insights
• Analyze customer behavior, engagement, and conversion across websites, digital products, marketing channels, and ecommerce experiences.
• Evaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes.
• Identify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results.
• Support analysis of distributor and retail media performance to better understand digital shopping behaviors and opportunities for growth.
• Analytics & Measurement
• Leverage Google Analytics 4 (GA4), SQL, and other analytics platforms to investigate trends, answer business questions, and develop actionable insights.
• Develop dashboards, scorecards, and self-service reporting solutions that enable performance monitoring and faster decision-making.
• Support experimentation, A/B testing, and evolving measurement capabilities, including data clean rooms, incrementality testing, and marketing mix modeling.
• Partner with Analytics Engineering and Digital Measurement teams to improve data quality, measurement capabilities, and analytics enablement.
• Business Partnership & Communication
• Translate complex data into clear, compelling insights and recommendations that influence business decisions.
• Partner with stakeholders to define business questions, establish success metrics, and evaluate performance.
• Proactively identify and quantify opportunities to improve customer experiences, marketing effectiveness, and business growth.

What Success Looks Like

• Business teams better understand customer behavior and performance across the digital ecosystem.
• Insights move beyond reporting to explain performance drivers and recommend actions.
• Data and insights help teams improve digital experiences, optimize marketing investments, and identify growth opportunities.
• Business partners view this role as a trusted advisor who helps translate data into decisions.

The TOOLS you'll bring with you:

• Bachelor's degree in Analytics, Marketing, Business, Statistics, or a related field, or equivalent experience.
• 4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or a related field.
• Strong hands-on experience with Google Analytics 4 (GA4), including traffic acquisition, event-based measurement, engagement, and conversion analysis.
• Proficiency in SQL and experience querying and analyzing data across multiple sources.
• Experience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.
• Strong analytical and critical-thinking skills, with the ability to identify performance drivers and translate findings into actionable recommendations.
• Excellent communication and storytelling skills, with the ability to simplify complex data, influence stakeholders, and connect insights to business outcomes.

Other TOOLS we prefer you to have:

• Experience with BigQuery, Databricks, Google Tag Manager, or digital behavioral analytics tools.
• Experience with digital experimentation, A/B testing, or conversion rate optimization.
• Familiarity with retail media, ecommerce analytics, or distributor performance measurement.
• Exposure to data clean rooms, incrementality testing, marketing mix modeling (MMM), or other advanced marketing measurement approaches.
• Experience in consumer products, manufacturing, or an omnichannel business environment.

We provide