Senior Analyst - Digital Insights

Milwaukee-Tool; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) savings plan

Education assistance

On-site wellness center and cafe

Job summary

Milwaukee Tool is seeking a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including websites, ecommerce, and distributor experiences. You will translate data into actionable insights to guide marketing investments and business decisions.

You will partner with Digital Marketing, Ecommerce, Digital Product, UX, and Analytics teams to improve customer experiences and drive growth.

Qualifications

• Bachelor's degree in analytics, marketing, business, statistics, or related field
• 4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or related field
• Strong hands-on experience with GA4, including traffic acquisition, event-based measurement, engagement, and conversion analysis.
• Proficiency in SQL and experience querying and analyzing data across multiple sources.
• Experience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.
• Strong analytical and critical-thinking skills, with the ability to identify performance drivers and translate findings into actionable recommendations.
• Excellent communication and storytelling skills, with the ability to simplify complex data, influence stakeholders, and connect insights to business outcomes.

Responsibilities

• Analyze performance across the digital ecosystem, including website engagement, digital marketing, ecommerce, and distributor experiences.
• Evaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes.
• Identify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results.
• Support analysis of distributor and retail media performance to understand digital shopping behaviors and growth opportunities.
• Leverage GA4, SQL, and other analytics platforms to investigate trends and develop insights.
• Develop dashboards, scorecards, and self-service reporting solutions for performance monitoring and faster decision-making.
• Support experimentation, A/B testing, and evolving measurement capabilities, including data clean rooms, incrementality testing, and MMM.
• Partner with Analytics Engineering and Digital Measurement teams to improve data quality and analytics enablement.
• Translate complex data into clear, compelling insights and recommendations to influence business decisions.
• Partner with stakeholders to define business questions and success metrics, and evaluate performance.

Skills

GA4

SQL

Power BI

Looker Studio

Data storytelling

Communication

Analytics

Critical thinking

Education

Bachelor's degree in analytics or related field

Tools

Power BI

Looker Studio

BigQuery

Databricks

Google Tag Manager

Job description

Job Description:Senior Analyst - Digital InsightsWE CREATE EMPOWERED LEADERS! At Milwaukee Tool, our most valued resource is our dedicated team of employees - employees who work with a passion to be the best and have an unparalleled pride in their work and in the Milwaukee brand. We know that the only way to sustain growth and success is to value the growth and success of each person within the organization that's why we invest in an individual's growth and development from day one.Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.Year after year, our team continues to make significant breakthroughs in the industry. We're just getting started.Your Role on Our Team:As a Senior Analyst - Digital Insights , you'll analyze performance across our digital ecosystem, including website engagement, digital marketing, ecommerce, and distributor experiences. You'll turn complex data into actionable insights that help business partners understand performance, identify opportunities, and make more informed decisions.You'll collaborate with Digital Marketing, Ecommerce, Digital Product, UX, and other cross-functional teams to improve customer experiences, optimize investments, and drive business outcomes.You’ll be DISRUPTIVE through these duties and responsibilities:Digital & Marketing InsightsAnalyze customer behavior, engagement, and conversion across websites, digital products, marketing channels, and ecommerce experiences.Evaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes.Identify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results.Support analysis of distributor and retail media performance to better understand digital shopping behaviors and opportunities for growth.Analytics & MeasurementLeverage Google Analytics 4 (GA4), SQL, and other analytics platforms to investigate trends, answer business questions, and develop actionable insights.Develop dashboards, scorecards, and self-service reporting solutions that enable performance monitoring and faster decision-making.Support experimentation, A/B testing, and evolving measurement capabilities, including data clean rooms, incrementality testing, and marketing mix modeling.Partner with Analytics Engineering and Digital Measurement teams to improve data quality, measurement capabilities, and analytics enablement.Business Partnership & CommunicationTranslate complex data into clear, compelling insights and recommendations that influence business decisions.Partner with stakeholders to define business questions, establish success metrics, and evaluate performance.Proactively identify and quantify opportunities to improve customer experiences, marketing effectiveness, and business growth.What Success Looks LikeBusiness teams better understand customer behavior and performance across the digital ecosystem.Insights move beyond reporting to explain performance drivers and recommend actions.Data and insights help teams improve digital experiences, optimize marketing investments, and identify growth opportunities.Business partners view this role as a trusted advisor who helps translate data into decisions.The TOOLS you’ll bring with you:Bachelor's degree in Analytics, Marketing, Business, Statistics, or a related field, or equivalent experience.4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or a related field.Strong hands-on experience with Google Analytics 4 (GA4), including traffic acquisition, event-based measurement, engagement, and conversion analysis.Proficiency in SQL and experience querying and analyzing data across multiple sources.Experience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.Strong analytical and critical-thinking skills, with the ability to identify performance drivers and translate findings into actionable recommendations.Excellent communication and storytelling skills, with the ability to simplify complex data, influence stakeholders, and connect insights to business outcomes.Other TOOLS we prefer you to have:Experience with BigQuery, Databricks, Google Tag Manager, or digital behavioral analytics tools.Experience with digital experimentation, A/B testing, or conversion rate optimization.Familiarity with retail media, ecommerce analytics, or distributor performance measurement.Exposure to data clean rooms, incrementality testing, marketing mix modeling (MMM), or other advanced marketing measurement approaches.Experience in consumer products, manufacturing, or an omnichannel business environment.We provide these great perks and benefits:Robust health, dental and vision insurance plansGenerous 401 (K) savings planEducation assistanceOn-site wellness, fitness center, food, and coffee serviceAnd many more, check out our benefits site HERE .Milwaukee Tool is an equal opportunity employer.