Senior Digital Marketing Manager

UserTesting Technologies, Inc.; California (MO); Hybrid; USD 140,000 - 190,000; Full time

Job summary

UserTesting Technologies, Inc. is seeking a Senior Manager, Digital to own the performance and evolution of our web presence across three domain properties. You will lead CRO, SEO, and front-end development initiatives, using data and experimentation to improve traffic, engagement, and conversion.

You will collaborate with marketing, brand, content, and product stakeholders to deliver measurable business impact and report on performance across the Web portfolio.

Qualifications

• 7+ years in digital marketing or web management with ownership of SEO, CRO, or front-end web programs.
• Hands-on Webflow experience with page creation and CMS management.
• Strong expertise in technical and on-page SEO with a focus on organic growth.
• Experience with AEO and structured data for AI-powered search is a plus.
• Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions.
• Frontend skills in HTML, CSS, and JavaScript and ability to collaborate with developers.
• Strong GA4 and Google Search Console skills to drive optimization decisions.
• Experience managing multi-domain web environments preferred.

Responsibilities

• Own the front-end development of our websites in Webflow, building reusable components and maintaining accessibility and performance standards.
• Lead CRO program with testing hypotheses, executing A/B and multivariate experiments, translating insights into roadmap priorities.
• Establish governance across three domain properties, ensuring design system consistency, analytics implementation, and SEO best practices.
• Develop and execute organic search strategy including technical SEO, content architecture, schema markup, and emerging AEO practices.
• Partner with marketing, brand, content, and growth teams to prioritize and deliver web initiatives aligned with business objectives.
• Own reporting across the web portfolio using GA4 and Google Search Console to inform decisions.

Skills

SEO strategy

CRO ownership

Front-end programs

HTML CSS JavaScript

GA4 analytics

Stakeholder management

Cross-functional collaboration

Tools

Webflow

GA4

Google Search Console

VWO

Optimizely

AB Tasty

Job description

We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus. Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let’s build experiences people love—together.

The Opportunity

We’re looking for a Senior Manager, Digital to own the performance and evolution of our web presence across three domain properties. This is a high-impact, cross-functional role that sits at the intersection of digital strategy, search visibility, conversion optimization, and front-end development, reporting directly to the Senior Director, Digital Marketing. You’ll lead the strategy and execution behind our web ecosystem, using data, experimentation, and technical expertise to improve traffic, engagement, and conversion. This role offers the opportunity to shape how customers discover and interact with our brand while partnering closely with marketing, brand, content, and product stakeholders to deliver measurable business impact.

Responsibilities

• Own the front-end development of our websites in Webflow, building reusable components, managing CMS structures, and maintaining accessibility and performance standards.
• Lead our conversion rate optimization (CRO) program by developing testing hypotheses, executing A/B and multivariate experiments, and translating insights into roadmap priorities.
• Establish and maintain governance across all three domain properties, including design system consistency, analytics implementation, page performance, and SEO best practices.
• Develop and execute our organic search strategy, including technical SEO, content architecture, schema markup, and emerging Answer Engine Optimization (AEO) practices.
• Partner with solution marketing, brand, content, and growth marketing teams to prioritize and deliver web initiatives that support business objectives.
• Own reporting across the web portfolio, providing actionable insights from GA4, Google Search Console, and experimentation platforms to inform decision-making.

Requirements

• 7+ years of experience in digital marketing, web management, or a related field with demonstrated ownership of SEO, CRO, or front-end web programs.
• Hands‑on experience with Webflow, including page creation, CMS management, and site configuration.
• Strong expertise in technical and on‑page SEO, with experience driving organic growth.
• Experience with AEO and structured data for AI‑powered search is a plus.
• Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions.
• Functional front‑end development skills, including HTML, CSS, and JavaScript, with the ability to troubleshoot and collaborate effectively with developers.
• Strong analytical skills with experience using GA4, Google Search Console, and Core Web Vitals metrics to drive optimization decisions.
• Excellent communication and stakeholder management skills, with the ability to translate technical work into business outcomes.
• Experience managing multi‑domain or multi‑brand web environments is preferred.

DDon't meet every single requirement but excited about the role? We encourage you to apply. Research shows that some candidates are less likely to apply unless they meet 100% of the qualifications—but you may be exactly who we’re looking for. Diverse perspectives drive innovation, and we’re committed to building a team with a wide range of backgrounds, experiences, and skills.

Application Process

• Meet with a Recruiter
• Meet the Hiring Manager
• Participate in a Panel Interview
• Final Interview (if applicable)
• Offer Stage
• Accommodations

At UserTesting, we’re committed to creating inclusive and accessible experiences for all candidates. We believe diverse perspectives are essential to building exceptional products and experiences. If you require accommodations or would like us to tailor the interview process to better meet your needs, please contact us at [e-mail].

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We enable enterprises to understand their customers’ perspectives, delivering authentic customer insights quickly and reliably. We are builders and listeners who move fast, think deeply, and act with intention. We operate at the intersection of technology and empathy, helping the world’s leading brands replace guesswork with confidence. Nothing meaningful is built in isolation. Not great products. Not great companies. And not great cultures. We’re creating an environment where curiosity is expected, impact is shared, and human understanding isn’t just what we sell. It’s how we work. The same curiosity and empathy we bring to understanding our customers, we bring to understanding each other. Building better products starts with building a culture where people feel seen, heard, and valued. Community in action: Our Employee Resource and Affinity Groups, including AccessAbled@UT, Black@UT, Hola@UT, LGBTQIA@UT, Women@UT, and others, create spaces for connection, dialogue, and shared learning across our global team. They amplify voices, strengthen leadership, and ensure diverse perspectives shape the decisions we make every day. Learn more here