Senior Digital Experience & Web Marketing Specialist

Cooley LLP; Los Angeles (CA); Híbrido; USD 93.000 - 105.000; Jornada completa

Descripción de la vacante

Cooley LLP is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Web to join the Marketing & Client Development team in a hybrid schedule. The role focuses on content management, site health, landing page development, and integration with CRM/MAP systems.

Strong HTML/CSS/CMS skills and SEO expertise are required. The position emphasizes data-driven optimization, offshore tasking coordination, and documentation to support scalable digital experiences for clients and

Formación

• 4+ years directly applicable experience in marketing, business development, or growth functions.
• Hands-on Web development/authoring experience (HTML, CSS, CMS).
• SEO/AEO/GEO strategy and optimization, including schema markup.
• Advanced web strategy skills including personalization, testing, and analytics.
• Experience with various web experience and orchestration technologies.
• Ability to work independently with ownership and cross-functional collaboration.

Responsabilidades

• Content Management & Updates within the CMS ensuring brand consistency.
• Technical QA & Site Health: regular audits and fixes.
• Landing Page Development to drive lead generation.
• Offshore Developer Tasking: provide clear requirements and perform UAT.
• Image & Media Optimization for performance and accessibility.
• SEO Metadata Implementation and WCAG compliance monitoring.
• Web Analytics Tracking to capture user behavior for analysis.
• Platform Support & Documentation for CMS users.
• Integration Support for CRM, MAP and other tools.
• All other duties as assigned.

Conocimientos

Content strategy

Analytical thinking

Independent work

Web strategy

Educación

Bachelor’s degree

Herramientas

HTML

CSS

CMS

iManage

Microsoft Office

Descripción del empleo

Cooley LLP is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Web to join the Marketing & Client Development team in a hybrid schedule. The role focuses on content management, site health, landing page development, and integration with CRM/MAP systems.

Strong HTML/CSS/CMS skills and SEO expertise are required. The position emphasizes data-driven optimization, offshore tasking coordination, and documentation to support scalable digital experiences for clients and