Marketing & Client Development Senior Specialist – Digital Experience, Web

Cooley LLP; New York (NY); Hybrid; USD 93,000 - 105,000; Full time

Benefits offered by this job

Medical

Health Savings Account (HSA)

Dental

Vision

Paid Time Off (PTO) 21 days

Holidays 10 days

Job summary

Cooley LLP is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Web to join the Marketing & Client Development team. The role focuses on scalable, data-backed digital experiences across high-end events and campaigns.

The position requires hands-on web development, SEO strategy, and WCAG accessibility monitoring, with a hybrid schedule and a competitive benefits package. Expected pay range: $93,000–$105,000 annually.

Qualifications

• Proficiency in Microsoft Office, iManage and other firm applications.
• Hands-on web development/authoring experience (HTML, CSS, CMS).
• 4+ years in marketing or business development, preferably in strategy/ growth.

Responsibilities

• Manage high-volume content entry and formatting in the CMS with brand consistency.
• Conduct regular site QA to fix broken links and formatting issues.
• Build and optimize campaign landing pages using standard components.

Skills

Microsoft Office

iManage

Web development

SEO/Analytics

Critical thinking

Independent work

Education

Bachelor’s degree

Tools

HTML

CSS

CMS

CMS QA tools

Job description

Marketing & Client Development Senior Specialist – Digital Experience, Web

Cooley is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Web to join the Marketing and Client Development team.

About Cooley:

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy:

As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary:

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s “central nervous system,” building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Position responsibilities:

• Content Management & Updates: Manage the high-volume entry and formatting of content (insights, bios, news) within the CMS, ensuring high-fidelity layouts and brand consistency.
• Technical QA & Site Health: Conduct regular site audits to identify and fix broken links, image errors, and formatting inconsistencies across all digital properties.
• Landing Page Development: Build and optimize campaign-specific landing pages, utilizing established design components to drive lead generation and client engagement.
• Offshore Developer Tasking: Manage the flow of tickets to offshore development teams, providing clear requirements and performing UAT (User Acceptance Testing) on all fixes.
• Image & Media Optimization: Prepare and optimize digital assets (photos, videos, graphics) for web performance, ensuring optimal load speeds and accessibility compliance.
• SEO Metadata Implementation: Execute on-page SEO tactics, including the implementation of title tags, meta descriptions, and alt-text as defined by the search strategy.
• Accessibility Monitoring: Utilize monitoring tools to ensure the website meets WCAG standards, implementing tactical fixes to maintain an inclusive digital experience.
• Web Analytics Tracking: Set up and monitor event tracking (e.g., button clicks, form fills) to ensure user behavior is accurately captured for the Senior Manager’s analysis.
• Platform Support & Documentation: Act as a “super user” for the CMS, providing guidance to MCD contributors and maintaining internal “how-to” documentation.
• Integration Support: Assist in the tactical testing of integrations between the web and other MCD technologies (CRM, MAP, etc.).
• All other duties as assigned or required.

Skills and experience:

• Required: After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required 4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Hands-on Web development/authoring experience (e.g. HTML, CSS, CMS)
• SEO/AEO/GEO strategy and optimization (including schema markup, industry standard SEO tools)
• Advanced web strategy skills (including personalization, testing, and analytics)
• Experience in variety of web experience and orchestration technologies (e.g. digital asset and project management tools)
• Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred:

• Preferred: Bachelor’s degree Prior legal industry or professional services experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Strong verbal and written communication skills
• Ability to organize, prioritize and coordinate multiple activities
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE. The expected annual pay range for this position with a full-time schedule is $93,000 - $105,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including:

• medical
• health savings account (with applicable medical plan)
• dental
• vision
• health and/or dependent care flexible spending accounts
• pre-tax commuter benefits
• life insurance
• AD&D
• long-term care coverage
• backup care for children and/or adults
• other parental support benefits
• firm-paid life insurance
• AD&D
• LTD
• short term medical benefits
• 21 days of Paid Time Off (“PTO”)
• 10 paid holidays each year
• generous parental leave
• fertility benefits

New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.