Senior Digital Analytics Lead - Forecasting & Insights

University of Phoenix; Phoenix (AZ); On-site; USD 100,000 - 150,000; Full time

Job summary

University of Phoenix is seeking a Senior Digital Analytics Manager to lead analytics, forecasting and reporting for digital marketing, media spend and performance across Phoenix.Edu and related channels.

You will partner with Marketing leadership, FP&A and Data teams to create advanced models, budgets and execution plans while ensuring data quality and actionable insights for multiple departments.

Qualifications

• Bachelor’s degree + 7 years in marketing analysis, incl. digital marketing.
• Advanced working knowledge of analytics tools (Adobe/Google Analytics) and Excel/Tableau.
• Experience with SAS/SQL or other database platforms is preferred.

Responsibilities

• Oversee reporting, analysis, forecasting and interpretation of data for multiple university units.
• Provide automated digital media reporting and present findings to Marketing leadership.
• Perform trend analyses, attribution and root-cause analysis to inform decisions.
• Build detailed, metrics-driven models to predict media performance and budgets.
• Collaborate with Marketing, FP&A, Data Strategy and Data Eng teams to align goals.
• Manage relationships with third-party analytics vendors and provide guidance.

Skills

Data analysis

Forecasting

Stakeholder mgmt

Education

Bachelor’s degree in a related field

High School Diploma or equivalent

Tools

Adobe Analytics

Google Analytics

Excel

Tableau

Job description

University of Phoenix is seeking a Senior Digital Analytics Manager to lead analytics, forecasting and reporting for digital marketing, media spend and performance across Phoenix.Edu and related channels.

You will partner with Marketing leadership, FP&A and Data teams to create advanced models, budgets and execution plans while ensuring data quality and actionable insights for multiple departments.