Senior Digital Marketing & Analytics Leader

MGM Resorts International; Las Vegas (NV); Presencial; USD 120.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness programs

Hotel/discounts

Free parking on shift

Descripción de la vacante

MGM Resorts International seeks a Senior Manager of Digital Marketing & Customer Analytics to drive measurement strategies across paid media, SEO/AEO, email, onsite and web/app experiences. You will translate data into actionable recommendations and lead complex analytics initiatives with executive impact.

You will partner with Marketing, Digital Product, and Finance, guiding MMM, attribution, and experimentation to optimize marketing investments and customer experiences across channels.

Formación

• Bachelor's degree required; Master's preferred in Finance, Business, Analytics or related field.
• 5+ years of relevant analytics experience driving business performance.
• Experience writing and executing SQL, Python; work with Databricks.

Responsabilidades

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem.
• Serve as senior analytics partner to stakeholders and translate analyses into clear insights.
• Lead test-and-learn, incremental analysis, geo testing, and MMM discussions.
• Guide attribution and performance measurement frameworks across channels.
• Deliver executive-ready narratives by synthesizing data across channels and time horizons.

Conocimientos

SQL

Python

Power BI

Adobe Analytics

Marketing mix modeling

Incrementality testing

Databricks

Cross-functional collaboration

Educación

Bachelor's Degree

Master's Degree

Herramientas

Databricks

Adobe Mix Modeler

Power BI

Descripción del empleo

MGM Resorts International seeks a Senior Manager of Digital Marketing & Customer Analytics to drive measurement strategies across paid media, SEO/AEO, email, onsite and web/app experiences. You will translate data into actionable recommendations and lead complex analytics initiatives with executive impact.

You will partner with Marketing, Digital Product, and Finance, guiding MMM, attribution, and experimentation to optimize marketing investments and customer experiences across channels.