Media Analytics & Optimization Manager

Arizona State University; United States; Hybrid; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Hybrid work schedule

Medical, dental & vision insurance

401(k) with matching

22 vacation days

11 holidays

Parental leave

Tuition reductions

Professional development

Cell phone reimbursement

Zusammenfassung

Arizona State University is seeking a Manager, Media Performance & Analytics to own daily analysis of paid media campaigns, deliver optimization guidance, and present insights to enterprise leadership. You will liaise with agency partners, manage budgets, and ensure data-driven decision making.

You will build dashboards and reports using Power BI and Looker Studio, translate complex data into actionable recommendations, and collaborate across ASU Enterprise Partners to standardize best

Qualifikationen

• Bachelor's degree in Marketing, Communications, or Business Administration.
• 5+ years in a marketing role with paid media experience.
• Experience in an advertising agency environment preferred.

Aufgaben

• Serve as the daily liaison between clients and the agency on media reporting and optimization.
• Oversee media plan direction, campaign structure, budgets, and performance reporting.
• Collaborate with internal teams and agency partners to optimize spend and performance.
• Create reports and insights on campaign performance against KPIs.
• Communicate complex data with engaging visuals to stakeholders.

Kenntnisse

Digital media planning

Paid media buying platforms

Data visualization

Power BI

Looker Studio

Attribution models

Communication

Data storytelling

Confidentiality

Team collaboration

Brand guidelines

Microsoft Office

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Meta Business Manager

Power BI

Looker Studio

Jobbeschreibung

Arizona State University is seeking a Manager, Media Performance & Analytics to own daily analysis of paid media campaigns, deliver optimization guidance, and present insights to enterprise leadership. You will liaise with agency partners, manage budgets, and ensure data-driven decision making.

You will build dashboards and reports using Power BI and Looker Studio, translate complex data into actionable recommendations, and collaborate across ASU Enterprise Partners to standardize best