Senior Digital Analytics Manager

University of Phoenix; Phoenix (AZ); On-site; USD 100,000 - 150,000; Full time

Job summary

University of Phoenix is seeking a Senior Digital Analytics Manager to lead analytics, forecasting and reporting for digital marketing, media spend and performance across Phoenix.Edu and related channels.

You will partner with Marketing leadership, FP&A and Data teams to create advanced models, budgets and execution plans while ensuring data quality and actionable insights for multiple departments.

Qualifications

• Bachelor’s degree + 7 years in marketing analysis, incl. digital marketing.
• Advanced working knowledge of analytics tools (Adobe/Google Analytics) and Excel/Tableau.
• Experience with SAS/SQL or other database platforms is preferred.

Responsibilities

• Oversee reporting, analysis, forecasting and interpretation of data for multiple university units.
• Provide automated digital media reporting and present findings to Marketing leadership.
• Perform trend analyses, attribution and root-cause analysis to inform decisions.
• Build detailed, metrics-driven models to predict media performance and budgets.
• Collaborate with Marketing, FP&A, Data Strategy and Data Eng teams to align goals.
• Manage relationships with third-party analytics vendors and provide guidance.

Skills

Data analysis

Forecasting

Stakeholder mgmt

Education

Bachelor’s degree in a related field

High School Diploma or equivalent

Tools

Adobe Analytics

Google Analytics

Excel

Tableau

Job description

About The Position

The Sr. Digital Analytics Manager manages the analytics, modelling, forecasting and reporting of digital marketing, media, spend and performance for University of Phoenix. The individual works closely with all digital marketing channels to collaboratively plan, analyze and improve the performance of Phoenix.Edu and each of its digital channels.

About The Position

The Sr. Digital Analytics Manager manages the analytics, modelling, forecasting and reporting of digital marketing, media, spend and performance for University of Phoenix. The individual works closely with all digital marketing channels to collaboratively plan, analyze and improve the performance of Phoenix.Edu and each of its digital channels.

What You’ll Do

• Oversee all reporting, analysis, forecasting, review and interpretation of data relating to Phoenix.Edu, Application Center, Professional Development, Workforce Solutions (B2B) and Career Services; provide data and insights to guide digital channels and departments to improve and optimize their performance; counsel multiple stakeholders regarding accurate interpretation of data and use of metrics to determine campaign effectiveness.
• Provide regular and automated digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons; present findings, including key drivers of performance, direction and recommendations to Marketing leadership and leadership from other areas of the University, including Workforce Solutions Group and Professional Development.
• Perform detailed analyses on trends, performance attribution, root cause analysis, and construct data views to communicate findings in a clear, structured manner; ensure accuracy of data, perform regular audits, and work with website development team to improve and refine captured data to improve further possible analysis.
• Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets/budgets and provide sensitivity/scenario analyses. Assist in budgeting process/planning with strategic analytical support to create executional plans for digital media groups.
• Partner and collaborate with Marketing leadership, FP&A, Operational Analytics, Data Strategy and Data Engineering teams to ensure strategic and operational goals are aligned and informed.
• Manage the relationships with third parties performing analytical and technical analyses; provide guidance and coaching on focus areas, context and detailed information to inform them on how best to approach projects.
• Perform other duties as assigned or apparent.

NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.

Job Supervisory Responsibilities

None

Minimum Education And Related Work Experience

• Bachelor’s degree in a related field and seven (7) years of overall experience in marketing analysis, digital or CRM analytics, that includes at least five 5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros; OR
• High School Diploma or equivalent and at least eleven years (11) years of overall experience in marketing analysis, digital or CRM analytics, that includes at least five 5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros.

Additional Qualifications

• Knowledge of SAS, SQL or other database platforms
• Knowledge of statistical tools and data analysis (e. g. regression, factor analysis, multivariate analysis
• Able and desire to learn new tools and technologies, and work independently
• Understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
• Excellent presentation skills with the ability to efficiently communicate complex findings and recommendations; must be able to express information and concepts with conciseness and clarity when writing and speaking
• Highly organized, meticulous attention to detail, with strong work ethic and ability to support multiple projects at a time
• Experience with Voice of Customer and Surveying. Extrapolating results to apply to analysis and recommendations
• Experience with Qualitative analysis and providing insights and recommendations from User sessions and Heat-mapping. Extrapolating results to apply to analysis and recommendations
• Certification related to analytics and implementation
• Experience with Analytics implementation governance and qualitive assurance of the implementation
• Experience with Tag management solutions
• Experience with A/B/n testing and statistical analysis related to test optimization
• Experience with customer segmentation and cohort identification and analysis

As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.