Digital Media Analyst

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

401k Matching

Medical Insurance

Dental Insurance

Vision Insurance

Paid Holidays

Paid Time Off

Volunteer Time Off

Tuition Reimbursement

Hybrid work

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Digital Media Analyst to track and interpret program analytics across paid search, email, SMS, mobile, paid social, SEO, app, and more. You will advance analytics across channels and collaborate with digital marketing, product management, and other teams for a comprehensive view of KPIs.

The role requires 5+ years in digital/web analytics with strong skills in Tableau/Looker, GA4, and SQL, and a hybrid work arrangement with 3 days in the

Qualifications

• Minimum Qualifications Bachelor's degree preferably in Analytics, Marketing, Mathematics, Statistics or other relevant field, or the equivalent experience.
• Minimum of 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical role(s), including 2 years in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.

Responsibilities

• Report on website performance and paid media campaigns.
• Build dashboards in Tableau or Looker for KPI visibility.
• Lead deep dive analyses on customer behavior and results.
• Collaborate with digital marketing and product teams to shape strategy and budget decisions.
• Present findings to Senior Leadership.
• Provide subject matter expertise on digital analytics and reporting.

Skills

Analytics

Problem solving

Google Analytics

Tableau

Looker

GA4

BigQuery/SQL

Communication

Ecommerce metrics

Paid media

Education

Bachelor's degree

Tools

Tableau

Looker

BigQuery/SQL

Google Campaign Manager

DoubleClick

Flashtalking

Sizmek

Job description

Why Work For Us?

Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period Benefits – Medical, Dental, Vision, wellness program and more! Paid Holidays Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. Collaborative Environment – AAA will value your contribution to providing exceptional service to our members Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program . At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Digital Media Analyst is responsible for tracking and interpreting program analysis across our digital channels. This includes, but is not limited to paid search (SEM), email marketing, SMS, mobile, paid social, AEO, SEO, app, programmatic, website, and CTV. As the Digital Media Analyst, you will advance the use of digital analytics within the organization and work hand-in-hand with the digital marketing, product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across all lines of business.

ESSENTIAL FUNCTIONS

• Digital Marketing Reporting & Analysis Own standardized reporting on website performance, customer journeys, and paid media campaigns, including traffic patterns, sessions, entry points, navigation paths, conversion, drop-off points, and friction.
• Build and maintain dashboards in Tableau or Looker that give stakeholders ongoing visibility into KPIs.
• Lead & perform deep dive analyses to explain the why behind customer behavior and digital results.
• Partner closely with the digital marketing team and provide reporting and analysis to shape campaign strategy, budget decisions, and channel performance.
• Collaborate cross-functionally with UX, development, ecommerce, product, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention across all lines of business.
• Present findings in ways that are clear to both technical and non-technical audiences, including Senior Leadership.
• Bring structure to ambiguous questions and situations to correctly assess and implement the data, measurements, and methods necessary.
• Provide subject matter expertise on digital analytics, user experience and behavior, data analysis and reporting.

Insights & Solutions

• Identify friction points and drop-off patterns in the customer journey and turn those findings into clear, actionable recommendations for UX, ecommerce, and Marketing partners
• Provide recommendations and solutions for campaign efficiency and effectiveness.
• Provide meaningful insights that enable tangible improvements and inform strategic decisions.

KNOWLEDGE / SKILLS / ABILITIES

• Strong analytical and problem-solving skills with a shift from purely descriptive analytics to predictive and prescriptive insights.
• Experience developing measurement and reporting methodologies for Paid Search, AEO, SEO, Display, and Paid Social Media campaigns.
• Excellent written and verbal communication skills and experience presenting analyses to stakeholders at multiple levels.
• Understand & use online ad serving platforms, such as Google Campaign Manager, DoubleClick, Flashtalking or Sizmek, and online ad networks such as Microsoft, Meta, TikTok, Reddit, Google, Yelp, Pinterest, etc.
• Possess a solid understanding of ecommerce metrics (conversion rate, AOV, funnel performance) and paid digital marketing terms (ROAS, CPA, CPL).
• Intermediate skills in Tableau, GA4, and/or Looker required.
• Experience with BigQuery/SQL preferred.
• Experience with Google Suite, Microsoft Office Suite and Apple Productivity Apps (Pages, Keynote & Numbers).
• Technical knowledge of databases, data warehousing, and data tools are desirable.
• Intellectually curious, highly collaborative, with a strong bias toward action and continuous learning.
• Detail-oriented, focused on driving results and analyzing data to gain insights and opportunities for growth.
• Ability to work both independently and in a team environment.

EDUCATION & EXPERIENCE / COMPETENCIES / CERTIFICATIONS / LICENSES

• Minimum Qualifications Bachelor's degree preferably in Analytics, Marketing, Mathematics, Statistics or other relevant field, or the equivalent experience.
• Minimum of 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical role(s), including 2 years in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.

DISCLAIMER

The job functions listed describe the general nature and level of work being performed by team members assigned to this job. They are not intended to be an exhaustive list and may be subject to change based on business needs.

WORKING ENVIRONMENT

The work is in an office setting.

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00

Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.