Senior Digital Analytics Implementation Lead

News Corporation; Austin (TX); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with match

Paid holidays

Volunteer time off

Tuition reimbursement

Office snacks

Job summary

News Corporation in Austin, TX, seeks a Senior Digital Analytics Implementation Analyst to own end-to-end clickstream tracking across a diverse portfolio of B2B and B2C sites and apps, leveraging Segment, Amplitude, Google Analytics, and GTM.

You will collaborate with marketing, product, and engineering to define requirements, create tracking specs, and ensure data accuracy across web and mobile platforms. Strong governance and debugging skills are essential.

Qualifications

• Experience implementing digital analytics tools (Amplitude, Adobe Analytics, Google Analytics, Segment, GTM) with tracking specs.
• Strong knowledge of analytics principles, measurement frameworks, tag management, MarTech, and data governance.

Responsibilities

• Collaborate with marketing, product, and engineering teams to establish business requirements and create tracking solution designs that ensures our clickstream data collection aligns with business objectives and KPIs.
• Create and champion documentation and processes to ensure data accuracy and consistency across all digital touchpoints and platforms.
• Perform QA and data validation for new and existing tracking implementations on both web and mobile applications.
• Troubleshoot and resolve data discrepancies and tracking issues as they arise with stakeholders.
• Maintain governance of third party marketing technology deployed in tag manager.

Skills

Amplitude

Adobe Analytics

Google Analytics

Segment

Google Tag Manager

JavaScript

SQL

Python

R

Data governance

Web/mobile tracking

Education

Bachelor's degree in Analytics or related field

Tools

Snowflake

Job description

News Corporation in Austin, TX, seeks a Senior Digital Analytics Implementation Analyst to own end-to-end clickstream tracking across a diverse portfolio of B2B and B2C sites and apps, leveraging Segment, Amplitude, Google Analytics, and GTM.

You will collaborate with marketing, product, and engineering to define requirements, create tracking specs, and ensure data accuracy across web and mobile platforms. Strong governance and debugging skills are essential.