Senior Digital Analytics Implementation Analyst

News Corporation; Austin (TX); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with match

Paid holidays

Volunteer time off

Tuition reimbursement

Office snacks

Job summary

News Corporation in Austin, TX, seeks a Senior Digital Analytics Implementation Analyst to own end-to-end clickstream tracking across a diverse portfolio of B2B and B2C sites and apps, leveraging Segment, Amplitude, Google Analytics, and GTM.

You will collaborate with marketing, product, and engineering to define requirements, create tracking specs, and ensure data accuracy across web and mobile platforms. Strong governance and debugging skills are essential.

Qualifications

• Experience implementing digital analytics tools (Amplitude, Adobe Analytics, Google Analytics, Segment, GTM) with tracking specs.
• Strong knowledge of analytics principles, measurement frameworks, tag management, MarTech, and data governance.

Responsibilities

• Collaborate with marketing, product, and engineering teams to establish business requirements and create tracking solution designs that ensures our clickstream data collection aligns with business objectives and KPIs.
• Create and champion documentation and processes to ensure data accuracy and consistency across all digital touchpoints and platforms.
• Perform QA and data validation for new and existing tracking implementations on both web and mobile applications.
• Troubleshoot and resolve data discrepancies and tracking issues as they arise with stakeholders.
• Maintain governance of third party marketing technology deployed in tag manager.

Skills

Amplitude

Adobe Analytics

Google Analytics

Segment

Google Tag Manager

JavaScript

SQL

Python

R

Data governance

Web/mobile tracking

Education

Bachelor's degree in Analytics or related field

Tools

Snowflake

Job description

Senior Digital Analytics Implementation Analyst

Top Reasons to Apply

• Massive Portfolio & Career Growth: Own tracking across a diverse digital portfolio of B2B and B2C sites and apps, giving you endless variety and room to scale your skills.
• Modern MarTech Toolstack: Actively build a modern data foundation as we heavily invest in Segment and Amplitude as our core clickstream pipeline tools.
• Rapid, Barrier‑Free Iteration: Experience a rare environment with few barriers to entry where you can launch tracking updates daily rather than waiting weeks.
• Deep Data Org Synergy: Work directly embedded within the centralized Data Org, collaborating closely with data engineering and warehouse teams instead of being isolated in marketing.

What You’ll Do

• Collaborate with marketing, product, and engineering teams to establish business requirements and create tracking solution designs that ensures our clickstream data collection aligns with business objectives and KPIs
• Create and champion documentation and processes to ensure data accuracy and consistency across all digital touchpoints and platforms
• Perform QA and data validation for new and existing tracking implementations on both web and mobile applications
• Troubleshoot and resolve data discrepancies and tracking issues as they arise with stakeholders
• Maintain governance of third party marketing technology deployed in tag manager

What You’ll Bring

• Proven experience implementing digital analytics tools with standard technologies (Amplitude, Adobe Analytics, Google Analytics, Segment, Google Tag Manager, etc), creating tracking specs, debugging digital analytics tracking on web and mobile app platforms, and establishing data governance processes.
• Strong understanding of digital analytics principles, measurement frameworks, tag management systems, MarTech, product analytics, marketing analytics, experimentation and causal analysis, personalization, key performance metrics, and how data supports optimization in a digital customer journey
• Strong problem‑solving abilities, especially in diagnosing and resolving tracking and data quality issues in various environments (browser, data warehouse, analytics tool)
• Excellent verbal and written communication skills to effectively work with cross‑functional teams, document data governance concepts, and explain data governance processes to both technical and non‑technical stakeholders
• Proficiency with JavaScript for digital analytics tracking implementation
• Solid understanding of web development, browser developer tools, and mobile app debugging tools
• Ability to query data (SQL) from data warehouse (Snowflake) and perform data quality checks
• Experience using Python, R for data science or product analytics is a plus
• Experience with web development or front end engineering is a plus
• 5-6 years of relevant experience working in a digital analytics implementation role
• Bachelor’s degree in Analytics, Data Science, Information Systems, Computer Science, Economics, Marketing, or a related field

How We Work

We balance creativity and innovation on a foundation of in‑person collaboration. For most roles, our employees work three or more days in our Austin headquarters, where they have the opportunity to collaborate in‑person, adding richness to our culture and knitting us closer together.

How We Reward You

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non‑degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.