Senior Digital Growth Data Analyst

Wynd; Orlando (FL); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Life and accident coverage

Disability

Paid time off and holidays

Job summary

Travel + Leisure Co. is seeking a Sr. Digital Growth Analyst to lead scalable data models and optimize consumer segmentation for growth across digital marketing initiatives.

You will blend technical data infrastructure with analytical insights to guide data-driven campaigns and personalized experiences. You will design scalable data models, drive segmentation strategies, and measure performance across channels, leveraging tools like GA, Adobe Analytics, CDPs, and visualization platforms.

Qualifications

• Bachelor’s degree in quantitative fields, data science, analytics, marketing.
• Exceptional ability to analyze data, identify trends, and derive actionable insights.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced and dynamic environment.
• Excellent verbal and written communication skills, with proficiency in presenting complex data in a clear and persuasive manner to stakeholders at all levels.
• Proven ability to work effectively with cross-functional teams, sharing insights and influencing strategies across marketing, sales, and product development.
• Deep understanding of customer segmentation and targeting strategies, particularly in digital contexts, to enhance campaign personalization and effectiveness.
• Knowledge of media buying strategies and tactics, including the optimization of media spend across various channels.
• Expertise in web analytics with proficiency in platforms such as Google Analytics and Adobe Analytics.
• Knowledge of CDPs such as Hubspot, Simon Data, Salesforce & AEP.
• Skilled in utilizing data visualization tools like Tableau, Looker or PowerBI to create compelling visual representations of data.
• Knowledge of SQL for managing databases and performing complex queries.
• Understanding of Demand Side Platforms (DSPs) and their use in managing and optimizing digital advertising.
• 5+ years of experience in data analysis, data engineering, or a similar role with a focus on driving business growth and marketing optimization.

Responsibilities

• Mine and analyze data from various sources
• Identify and activate key audience segments
• Innovate and improve our data first strategy
• Measure, report and optimize our digital tactics

Skills

Data analysis

Audience segmentation

Web analytics

SQL

Data visualization

Cross-functional collaboration

Marketing optimization

CDP knowledge

Google Analytics

Adobe Analytics

Tableau

Power BI

Looker

Hubspot

Simon Data

Salesforce

AEP (Adobe Experience Platform)

Education

Bachelor’s degree in quantitative fields, data science, analytics, marketing

Tools

Tableau

Power BI

Looker

Google Analytics

Adobe Analytics

Hubspot

Simon Data

Salesforce

AEP

Job description

Travel + Leisure Co. is seeking a Sr. Digital Growth Analyst to lead scalable data models and optimize consumer segmentation for growth across digital marketing initiatives.

You will blend technical data infrastructure with analytical insights to guide data-driven campaigns and personalized experiences. You will design scalable data models, drive segmentation strategies, and measure performance across channels, leveraging tools like GA, Adobe Analytics, CDPs, and visualization platforms.