Senior Digital Analytics & Insights Lead

Kaygen, Inc.; Plano (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

A leading analytics firm in Texas is seeking a Senior Digital Analyst to support the Marketing team. This role involves delivering accurate data for decision-making, focusing on customer journey analytics and retention strategies. The ideal candidate has over 5 years of experience in digital/web analytics and expertise in tools like Adobe Analytics and Excel. Excellent analytical skills are essential for translating complex data into actionable insights.

Qualifications

• 5+ years of experience in digital/web analytics.
• Strong expertise in Adobe Analytics, Adobe Target, Excel, and PowerPoint.
• Excellent analytical and problem-solving skills.
• Ability to translate data into clear, actionable insights.

Responsibilities

• Support the Marketing team by delivering accurate, up-to-date data.
• Analyze customer journey analytics and retention strategies.
• Translate complex data into actionable business insights.

Skills

digital/web analytics

analytical skills

problem-solving skills

Tools

Adobe Analytics

Adobe Target

Excel

PowerPoint

Job description

A leading analytics firm in Texas is seeking a Senior Digital Analyst to support the Marketing team. This role involves delivering accurate data for decision-making, focusing on customer journey analytics and retention strategies. The ideal candidate has over 5 years of experience in digital/web analytics and expertise in tools like Adobe Analytics and Excel. Excellent analytical skills are essential for translating complex data into actionable insights.