Web Analytics Lead

Veriipro; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Veriipro is seeking a Web Analytics Lead to drive the analytics behind its digital experience strategy. You will own web measurement frameworks and lead initiatives that influence product, UX, and marketing decisions.

This role requires at least 5 years of web analytics experience, proficiency in platforms such as Google Analytics, and strong SQL skills. The ideal candidate will collaborate with various teams to define success metrics and improve site performance through data insights.

Qualifications

• 5+ years of web analytics experience in an e-commerce or digital product environment.
• Proficiency with analytics platforms like Google Analytics and Adobe Analytics.
• Hands-on experience with SQL and BI visualization tools is required.

Responsibilities

• Own web analytics strategy and measurement frameworks across digital properties.
• Design, maintain, and evolve tagging and data collection architecture.
• Build dashboards and reports translating raw data into business recommendations.
• Lead A/B testing and conversion analysis initiatives.

Skills

Web analytics experience

Proficient with Google Analytics

Hands-on SQL skills

Strong understanding of digital marketing

Excellent communication skills

Tools

Google Tag Manager

Adobe Analytics

Job description

Overview

We're looking for a Web Analytics Lead to be the analytics engine behind our digital experience strategy. This role will own web measurement frameworks, reporting infrastructure, and insight generation that inform product, UX, and marketing decisions across the brand.

Key Responsibilities

• Own web analytics strategy and measurement frameworks across digital properties
• Design, maintain, and evolve tagging and data collection architecture (GA4, Adobe Analytics, or similar)
• Build dashboards and reports that translate raw data into clear business recommendations
• Partner with Product, UX, Marketing, and Engineering to define tracking requirements and success metrics
• Lead A/B testing and conversion analysis initiatives to improve site performance
• Identify data quality issues and drive resolution with technical and non-technical stakeholders

Qualifications

• 5+ years of web analytics experience in an e-commerce or digital product environment
• Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and tag management systems (GTM)
• Hands‑on SQL skills and experience with BI tools for visualization
• Strong understanding of digital marketing funnels, SEO and paid media attribution
• Excellent communication skills with the ability to tell data-driven stories ...