Marketing Analytics Architect (GA4 & GTM)

American Equity; Des Moines (IA); On-site; USD 90,000 - 120,000; Full time

Job summary

American Equity Investment Life Insurance Company is seeking a Sr Marketing Technology Analyst to own the digital analytics stack and ensure accurate data across GA4, GTM, and data pipelines. The role bridges marketing, IT, and data teams to enable high-quality data for Snowflake, Tableau, and downstream insights.

The position sits in Des Moines with onsite schedule and requires experience building robust data layer frameworks, governance, and reliable tagging.

Qualifications

• Bachelor’s degree in a related field with 4+ years of experience.
• Experience implementing GA4 properties, events, and conversions.
• Experience administering GTM, tagging strategy, and retargeting pixels.
• Experience designing data layer frameworks and ensuring data consistency across pipelines.
• Experience establishing data governance standards and QA processes.
• Experience partnering with marketing, IT, data teams on tracking requirements and documentation.

Responsibilities

• Lead GA4 implementation and ongoing management.
• Own GTM tagging strategy and structure.
• Design, document, and maintain data layer framework.
• Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines.
• Create and maintain tracking documentation and QA processes.

Skills

GA4

GTM

Data governance

Data analytics

Cross-functional

Agile

Education

Bachelor’s degree in related field

Tools

Google Tag Manager

Snowflake

Tableau

Data layer

Job description

American Equity Investment Life Insurance Company is seeking a Sr Marketing Technology Analyst to own the digital analytics stack and ensure accurate data across GA4, GTM, and data pipelines. The role bridges marketing, IT, and data teams to enable high-quality data for Snowflake, Tableau, and downstream insights.

The position sits in Des Moines with onsite schedule and requires experience building robust data layer frameworks, governance, and reliable tagging.