Data-Driven Digital Marketing Analyst (GA4 + GTM)

Power Home Remodeling; Conshohocken (Montgomery County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, life, and disability

401(k) matching

Paid parental leave

Vacation and holidays

Relocation opportunities

Job summary

Power Home Remodeling is seeking a Digital Marketing Analyst to support measurement, reporting, and optimization of digital marketing initiatives. The role focuses on GA4/GTM setup and data-driven insights across campaigns and websites.

You will develop dashboards, validate data quality, and translate analytics into actionable recommendations for marketing partners. Collaboration and curiosity are essential as Power grows its digital analytics capabilities.

Qualifications

• 2-5 years hands-on GA4 and GTM experience.
• Strong understanding of digital marketing measurement and web analytics.
• Excellent storytelling and communication skills.
• Detail-oriented, patient, and collaborative.
• Curiosity and willingness to learn new analytics platforms.

Responsibilities

• Analyze Power's digital marketing data to identify trends and provide actionable recommendations.
• Assist with implementation, testing, and validation of event tracking across websites, landing pages, and campaigns.
• Monitor data quality and troubleshoot tracking issues.
• Develop dashboards and reports tracking KPIs across data sources.
• Translate data into clear insights for stakeholders.
• Support campaign measurement, attribution, and customer journey reporting.
• Document analytics requirements and tagging best practices.

Skills

GA4 experience

GTM

Analytics storytelling

Data visualization

Dashboards

Collaboration

Job description

Power Home Remodeling is seeking a Digital Marketing Analyst to support measurement, reporting, and optimization of digital marketing initiatives. The role focuses on GA4/GTM setup and data-driven insights across campaigns and websites.

You will develop dashboards, validate data quality, and translate analytics into actionable recommendations for marketing partners. Collaboration and curiosity are essential as Power grows its digital analytics capabilities.