GA4 & GTM Analytics Project Lead (Hybrid)

Capgemini; Irving (TX); Hybrid; USD 69,000 - 162,000; Full time

Benefits offered by this job

Health insurance

401(k) or equivalent retirement plan

Paid time off (12–25 days)

Job summary

Capgemini is seeking an experienced Digital Analytics Project Manager to lead and coordinate complex analytics initiatives across web and digital product environments. The role demands end-to-end delivery of analytics projects, including requirements, measurement planning, GA4 and GTM implementations, and governance.

Bring 5+ years in digital analytics project management, hands-on GA4/GTM knowledge, and strong stakeholder communication to align business, product, and engineering teams for

Qualifications

• 5+ years of project/program management experience in digital analytics, martech, or digital product environments.
• Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience managing tagging, measurement, or analytics implementation projects.
• Strong understanding of event tracking, data layers, and analytics QA processes.

Responsibilities

• Manage analytics projects, timelines, risks, dependencies, and stakeholder communications.
• Collaborate with business, product, engineering, QA, and analytics teams to deliver measurement solutions.
• Translate business requirements into tracking and measurement specifications.
• Coordinate GA4, GTM, data layer, and event tagging implementations.
• Support QA, validation, and troubleshooting of analytics implementations.
• Maintain analytics governance, documentation, and measurement standards.

Skills

Project management

GA4 & GTM knowledge

Stakeholder management

Data quality & QA

Communication

Tools

GA4

GTM

Jira

Confluence

Job description

Capgemini is seeking an experienced Digital Analytics Project Manager to lead and coordinate complex analytics initiatives across web and digital product environments. The role demands end-to-end delivery of analytics projects, including requirements, measurement planning, GA4 and GTM implementations, and governance.

Bring 5+ years in digital analytics project management, hands-on GA4/GTM knowledge, and strong stakeholder communication to align business, product, and engineering teams for