Data-Driven Digital Marketing Analyst (GA4 & GTM)

Power Home Remodeling; Aston Township (PA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, life, and disability

401(k) matching

Paid time off and holidays

Relocation opportunities

Volunteer opportunities

Personal development programs

Job summary

Power Home Remodeling is seeking a Digital Marketing Analyst to support measurement, reporting, and optimization of digital initiatives, focusing on GA4 and GTM implementation and data-driven insights. You will work with the Digital Marketing team to ensure accurate data collection and translate analytics into meaningful business insights.

The ideal candidate is curious, collaborative, and detail-oriented, with a passion for solving problems and learning new analytics platforms to drive

Qualifications

• Proficient in GA4 and GTM setup and validation.
• Strong understanding of digital marketing measurement and web analytics.
• Ability to translate data into actionable insights for business partners.

Responsibilities

• Analyze performance data to identify trends and provide recommendations.
• Assist with GA4 and GTM implementation, testing, and validation of events.
• Monitor data quality and troubleshoot tracking issues to ensure accurate reporting.
• Develop and maintain dashboards and reports tracking KPIs across data sources.
• Analyze website, campaign, and customer behavior to find optimization opportunities.
• Translate complex data into clear insights for stakeholders.
• Support attribution modeling and customer journey reporting across digital channels.
• Document analytics requirements and tagging specifications for consistency.

Skills

GA4

GTM

Data storytelling

Dashboards

Attention to detail

Collaboration

Job description

Power Home Remodeling is seeking a Digital Marketing Analyst to support measurement, reporting, and optimization of digital initiatives, focusing on GA4 and GTM implementation and data-driven insights. You will work with the Digital Marketing team to ensure accurate data collection and translate analytics into meaningful business insights.

The ideal candidate is curious, collaborative, and detail-oriented, with a passion for solving problems and learning new analytics platforms to drive