GA4 & GTM Analytics Specialist

Power Home Remodeling; Philadelphia (Philadelphia County); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

401(k) with match

Paid parental leave

Paid vacation and holidays

Relocation opportunities

Volunteer opportunities

Music festival in Cancun (all expenses

Leadership conferences

Job summary

Power Home Remodeling is seeking a Digital Marketing Analyst to measure and optimize digital initiatives. You will support GA4 and GTM implementation, build dashboards, and translate data into actionable insights for business partners in a collaborative team environment.

The role requires 2–5 years of GA4/GTM experience, strong analytics, and effective storytelling. It offers comprehensive benefits and a path for growth within Power's digital marketing function.

Qualifications

• 2-5 years of hands-on experience with GA4 and GTM.
• Strong understanding of digital marketing measurement and event tracking.
• Strong storytelling and communication skills.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.
• Patient, collaborative, and customer-focused with the ability to build strong relationships as the digital marketing team grows.

Responsibilities

• Analyze Nitro business performance data to identify trends, insights, and recommendations; support GA4 and GTM implementation and optimization.
• Assist with event tracking implementation and validation across websites, landing pages, and campaigns.
• Monitor data quality, troubleshoot tracking issues, and ensure accuracy of reporting.
• Develop and maintain dashboards and reports tracking KPIs across data sources.
• Translate complex data into clear insights for stakeholders.
• Support campaign measurement, attribution modeling, conversion analysis, and customer journey reporting.
• Document analytics requirements, tagging specs, and best practices to ensure consistency and scalability.

Skills

GA4

GTM

Web analytics

Storytelling

Data analysis

Communication

Attention to detail

Collaboration

Tools

GA4

GTM

Job description

Power Home Remodeling is seeking a Digital Marketing Analyst to measure and optimize digital initiatives. You will support GA4 and GTM implementation, build dashboards, and translate data into actionable insights for business partners in a collaborative team environment.

The role requires 2–5 years of GA4/GTM experience, strong analytics, and effective storytelling. It offers comprehensive benefits and a path for growth within Power's digital marketing function.