Senior Dental Marketing Lead, B2B Growth & Programs

Synchrony; Olde West Chester (OH); Híbrido; USD 75.000 - 130.000; Jornada completa

Descripción de la vacante

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns, manage key industry partnerships, and influence strategy across growth market segments.

The role emphasizes collaboration with thought leaders, trade groups, publishers, and internal teams to educate and drive adoption. Your responsibilities include coordinating with Sales for events, delivering data-driven campaigns, and managing budgets and

Formación

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing.
• Prior B2B and B2B2C marketing experience.
• 3+ years experience in the healthcare, credit card or financial services industries.
• 2+ years of experience with marketing campaign development and management and partnering with creative agencies.

Responsabilidades

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program utilizing email, direct mail, social, and digital channels.
• Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers.
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows.
• Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers).
• Manage industry B2B paid advertising (print and digital).
• Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and tradeshows.
• Innovate and execute offers, pricing and promotions with sales & finance.
• Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings.
• Presentation development and delivery to both internal and external leadership audiences.
• Manage budget including forecasting and tracking.
• Perform other duties and/or special projects as assigned.

Conocimientos

B2B marketing

B2B2C marketing

Healthcare marketing

Campaign development

Agency collaboration

Educación

Bachelor's Degree or high school diploma with 5+ years marketing

Descripción del empleo

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns, manage key industry partnerships, and influence strategy across growth market segments.

The role emphasizes collaboration with thought leaders, trade groups, publishers, and internal teams to educate and drive adoption. Your responsibilities include coordinating with Sales for events, delivering data-driven campaigns, and managing budgets and