Dental Marketing AVP - Remote & Flexible

Synchrony; Saint Paul (MN); Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Annual bonus eligibility

Job summary

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program within the Dental industry. You will lead multichannel B2B campaigns, influence partnerships, and drive adoption across practices through digital, direct mail, events, and in-office merchandising.

You will collaborate with leadership, industry thought leaders, and media to educate and expand market presence, balancing strategy with hands-on execution in a fast-paced environment.

Qualifications

• Bachelor's Degree OR 5+ years of marketing experience in B2B/B2B2C.
• Prior B2B and B2B2C marketing experience.
• 3+ years experience in healthcare, credit card or financial services industries.
• Experience with marketing campaign development and managing with creative agencies.

Responsibilities

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement.
• Develop, own and influence strategic initiatives for Growth Market segments and tradeshow activities.
• Create dental-industry content (articles, webinars, videos, case studies, white papers) across channels.
• Manage industry B2B paid advertising (print and digital).
• Collaborate with internal teams on strategy for dental conferences and events.
• Measure impact with analytics and pivot campaigns based on learnings.

Skills

B2B marketing

Multichannel campaigns

Healthcare/financial services

Strategic influence

Partnership development

Education

Bachelor's Degree

Job description

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program within the Dental industry. You will lead multichannel B2B campaigns, influence partnerships, and drive adoption across practices through digital, direct mail, events, and in-office merchandising.

You will collaborate with leadership, industry thought leaders, and media to educate and expand market presence, balancing strategy with hands-on execution in a fast-paced environment.