AVP Dental Marketing

Synchrony; Charlotte (NC); Hybrid; USD 75,000 - 130,000; Full time

Job summary

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns, influence partnerships, and educate practices across the market expansion growth pillar.

The role collaborates with internal leadership, industry thought leaders, partnership leaders, and media outlets to educate and drive awareness, adoption, and engagement via digital, social, events, and direct mail. Flexible work options are available.

Qualifications

• Bachelor's Degree OR in lieu: high school diploma plus 5+ years of marketing experience.
• Prior B2B and B2B2C marketing experience.
• 3+ years experience in healthcare, credit card or financial services industries.
• 2+ years marketing campaign development and agency partnership experience.

Responsibilities

• Manage multi-channel B2B and B2B2C marketing campaigns to drive provider engagement with CareCredit.
• Nurture and own complex marketing relationships with dental industry partners and publishers.
• Develop and influence growth market initiatives and key tradeshow strategies.
• Create dental-industry content with thought leaders for multi-channel distribution.
• Collaborate with analytics to measure impact and steer campaigns based on learnings.
• Budget management including forecasting and tracking.
• Coordinate with Sales teams for dental conferences, events, and tradeshows.

Skills

B2B marketing

B2B2C marketing

Healthcare/Financial services

Campaign development

Agency management

Dental industry experience

Education

Bachelor's degree

High school diploma + 5+ years marketing experience

Job description

Role Summary/Purpose

We are looking for a driven and creative marketer to help us grow the CareCredit patient finance program in Dental industry. This role will deliver strategy, influence and leadership as well as manage multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices within the market expansion growth pillar of the Dental industry. Using channels such as digital, social, events, in-office merchandising, and direct mail. The role will collaborate with internal leadership, industry thought leaders, partnership leaders, industry publishers, and key media outlets to educate and drive awareness and adoption of the CareCredit program.

We are looking for a driven and creative marketer to help us grow the CareCredit patient finance program in Dental industry. This role will deliver strategy, influence and leadership as well as manage multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices within the market expansion growth pillar of the Dental industry. Using channels such as digital, social, events, in-office merchandising, and direct mail. The role will collaborate with internal leadership, industry thought leaders, partnership leaders, industry publishers, and key media outlets to educate and drive awareness and adoption of the CareCredit program.

Our Way of Working

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program utilizing email, direct mail, social, and digital channels
• Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows
• Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers)
• Manage industry B2B paid advertising (print and digital)
• Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and tradeshows
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings
• Presentation development and delivery to both internal and external leadership audiences
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

Qualifications/Requirements

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing
• Prior B2B and B2B2C marketing experience
• 3+ years experience in the healthcare, credit card or financial services industries
• 2+ years of experience with marketing campaign development and management and partnering with creative agencies

Desired Characteristics

• Experience with Dental Industry
• Business to business marketing experience
• Strong working knowledge of multi-channel marketing campaigns, including email, social media marketing
• Creative and quantitative thinker
• Experience interpreting and leveraging data to determine the success of a marketing campaign
• Experience managing creative agencies, research or analytic partners
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast-paced, complex, environment and manage multiple projects
• Collaborative team player with ability to influence across all levels of organization
• Excellent verbal and written communication and presentation skills

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way Of Working

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in person engagement activities such as regular business or team meetings, training and culture events.

• Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non‑exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status. We’re proud to have an award-winning culture for all.

Reasonable Accommodation Notice

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group

Marketing