Senior Dental Marketing Leader (Remote)

Synchrony; Boston (MA); Hybrid; USD 75,000 - 130,000; Full time

Job summary

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. This role leads multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices, using digital, social, events, in-office merchandising and direct mail.

The role collaborates with leadership, industry partners, publishers and media to educate and expand adoption, while managing budgets and forecasts for growth markets and campaigns.

Qualifications

• Bachelor's degree or 5+ years marketing experience.
• Prior B2B and B2B2C marketing experience.
• 3+ years experience in healthcare, credit card or financial services industries.
• 2+ years of experience with marketing campaign development and management and partnering with creative agencies.

Responsibilities

• Manage and execute multichannel marketing campaigns to drive provider engagement with the CareCredit program via email, direct mail, social, and digital channels.
• Nurture and manage complex marketing relationships with Dental industry partners including trade groups, tech partners, KOLs, industry media platforms and publishers, and manufacturers.
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows.
• Create dental-industry content (articles, webinars, videos, case studies, white papers) for distribution across channels to build awareness and engagement.
• Manage industry B2B paid advertising (print and digital).
• Partner with internal teams on strategy and execution for Dental conferences, events and tradeshows.
• Innovate pricing and promotions with sales & finance, and measure impact with analytics to pivot campaigns.

Skills

B2B marketing

B2B2C marketing

Campaign management

Partner relationship management

Data-driven decision making

Strategic thinking

Communication skills

Education

Bachelor's degree

High school diploma + 5+ years marketing

Job description

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. This role leads multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices, using digital, social, events, in-office merchandising and direct mail.

The role collaborates with leadership, industry partners, publishers and media to educate and expand adoption, while managing budgets and forecasts for growth markets and campaigns.