Senior Dental Marketing Leader — B2B Growth & Partnerships

Synchrony; Charlotte (NC); Hybrid; USD 75,000 - 130,000; Full time

Job summary

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns, influence partnerships, and educate practices across the market expansion growth pillar.

The role collaborates with internal leadership, industry thought leaders, partnership leaders, and media outlets to educate and drive awareness, adoption, and engagement via digital, social, events, and direct mail. Flexible work options are available.

Qualifications

• Bachelor's Degree OR in lieu: high school diploma plus 5+ years of marketing experience.
• Prior B2B and B2B2C marketing experience.
• 3+ years experience in healthcare, credit card or financial services industries.
• 2+ years marketing campaign development and agency partnership experience.

Responsibilities

• Manage multi-channel B2B and B2B2C marketing campaigns to drive provider engagement with CareCredit.
• Nurture and own complex marketing relationships with dental industry partners and publishers.
• Develop and influence growth market initiatives and key tradeshow strategies.
• Create dental-industry content with thought leaders for multi-channel distribution.
• Collaborate with analytics to measure impact and steer campaigns based on learnings.
• Budget management including forecasting and tracking.
• Coordinate with Sales teams for dental conferences, events, and tradeshows.

Skills

B2B marketing

B2B2C marketing

Healthcare/Financial services

Campaign development

Agency management

Dental industry experience

Education

Bachelor's degree

High school diploma + 5+ years marketing experience

Job description

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns, influence partnerships, and educate practices across the market expansion growth pillar.

The role collaborates with internal leadership, industry thought leaders, partnership leaders, and media outlets to educate and drive awareness, adoption, and engagement via digital, social, events, and direct mail. Flexible work options are available.