AVP Dental Marketing

Synchrony; United States; Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Flexible work options

Hybrid work model

Job summary

Synchrony is seeking a driven marketer to accelerate the CareCredit patient finance program within the Dental industry. You will lead multichannel B2B/B2B2C campaigns, influence strategic initiatives, and collaborate with industry leaders, publishers, and internal teams to grow awareness and adoption in market expansion growth pillars.

The role offers flexible work options with a hybrid model, allowing remote work near a hub or office presence for in-person activities and engagement events.

Qualifications

• Bachelor's degree or higher with 5+ years in marketing
• Prior B2B and B2B2C marketing experience
• 3+ years in healthcare, credit card or financial services with campaign development experience

Responsibilities

• Plan and execute multi-channel B2B and B2B2C campaigns to drive engagement with CareCredit partners and dental practices
• Manage relationships with dental industry partners, trade groups, and publishers
• Collaborate on growth initiatives, including industry tradeshow presence
• Develop dental industry content and distribute across multiple channels (articles, webinars, videos, case studies)
• Coordinate industry B2B paid advertising (print and digital)
• Partner with sales and events teams on conferences, events and tradeshows
• Innovate pricing and promotions with sales and finance teams
• Work with analytics to measure impact and refine campaigns
• Prepare and deliver presentations to leadership
• Manage budget forecasting and tracking
• Perform other duties and projects as assigned

Skills

B2B marketing

B2B2C marketing

Campaign management

Healthcare/financial services

Agency partnerships

Multichannel marketing

Data-driven marketing

Education

Bachelor's degree

Job description

Role Summary/Purpose:

We are looking for a driven and creative marketer to help us grow the CareCredit patient finance program in Dental industry. This role will deliver strategy, influence and leadership as well as manage multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices within the market expansion growth pillar of the Dental industry. Using channels such as digital, social, events, in-office merchandising, and direct mail. The role will collaborate with internal leadership, industry thought leaders, partnership leaders, industry publishers, and key media outlets to educate and drive awareness and adoption of the CareCredit program.

Our Way of Working

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program utilizing email, direct mail, social, and digital channels
• Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows
• Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers)
• Manage industry B2B paid advertising (print and digital)
• Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and tradeshows
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings
• Presentation development and delivery to both internal and external leadership audiences
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

Qualifications/Requirements

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing
• Prior B2B and B2B2C marketing experience
• 3+ years experience in the healthcare, credit card or financial services industries 2+ years of experience with marketing campaign development and management and partnering with creative agencies

Desired Characteristics

• Experience with Dental Industry
• Business to business marketing experience
• Strong working knowledge of multi-channel marketing campaigns, including email, social media marketing
• Creative and quantitative thinker
• Experience interpreting and leveraging data to determine the success of a marketing campaign
• Experience managing creative agencies, research or analytic partners
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast-paced, complex, environment and manage multiple projects
• Collaborative team player with ability to influence across all levels of organization
• Excellent verbal and written communication and presentation skills

Grade/Level

10

Salary

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working :

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6