Senior Dental Marketing Lead, B2B Growth & Partnerships

Synchrony; Costa Mesa (CA); Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Flexible work options

Job summary

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns across partnerships and practices, delivering strategy and leadership to expand market presence through digital, social, events, in-office merchandising, and direct mail.

You will collaborate with leadership, industry thought leaders, partners, and key media to educate and drive adoption of CareCredit.

Qualifications

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing
• Prior B2B and B2B2C marketing experience
• 3+ years experience in the healthcare, credit card or financial services industries
• 2+ years of experience with marketing campaign development and management and partnering with creative agencies

Responsibilities

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program
• Manage, nurture and own complex marketing relationships with Dental industry partners and trade groups
• Develop, own and influence strategic initiatives for Growth Market segments and tradeshows
• Create industry content (articles, webinars, videos, case studies, white papers) with thought leaders
• Manage industry B2B paid advertising (print and digital)
• Collaborate with Sales on strategy for Dental conferences, events and tradeshows
• Innovate offers, pricing and promotions with Sales & Finance
• Measure impact with analytics, pivot programs based on learnings
• Prepare presentations for internal and external leadership

Skills

B2B marketing

Campaign management

Multichannel marketing

Data-driven

Education

Bachelor's Degree

High School Diploma + 5+ years experience

Job description

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B campaigns across partnerships and practices, delivering strategy and leadership to expand market presence through digital, social, events, in-office merchandising, and direct mail.

You will collaborate with leadership, industry thought leaders, partners, and key media to educate and drive adoption of CareCredit.