Dental Growth Marketing Lead - B2B/B2C & Partnerships

Synchrony; Canton (OH); Hybrid; USD 75,000 - 130,000; Full time

Job summary

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B/B2B2C campaigns, manage partnerships with dental providers, and shape growth initiatives across industry events and content efforts.

You will collaborate with leadership, industry thought leaders, and media to educate and drive adoption of CareCredit. The role offers flexible work options with some in-person engagements and travel as needed.

Qualifications

• Bachelor's Degree or equivalent with 5+ years in marketing
• Prior B2B and B2B2C marketing experience
• 3+ years experience in the healthcare, credit card or financial services industries
• 2+ years experience with marketing campaign development and management and partnering with creative agencies

Responsibilities

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program utilizing email, direct mail, social, and digital channels
• Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows
• Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers)
• Manage industry B2B paid advertising (print and digital)
• Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and tradeshows
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings
• Presentation development and delivery to both internal and external leadership audiences
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

Skills

B2B marketing

Healthcare marketing

Campaign management

Data-driven marketing

Communication

Education

Bachelor's degree

High school diploma + 5+ years marketing

Job description

Synchrony is seeking a driven marketer to grow the CareCredit patient finance program in the Dental industry. You will lead multichannel B2B/B2B2C campaigns, manage partnerships with dental providers, and shape growth initiatives across industry events and content efforts.

You will collaborate with leadership, industry thought leaders, and media to educate and drive adoption of CareCredit. The role offers flexible work options with some in-person engagements and travel as needed.