Senior Demand Strategy Lead, Experiences (Remote)

Jackalope Digital LLC; Northern (KY); Hybrid; USD 204,000 - 249,000; Full time

Job summary

Airbnb seeks a Senior Demand Strategy Lead to own lifecycle, CRM, and content-driven demand across experiences. You’ll define end-to-end strategies, roadmaps for email/push programs, and collaborate with Brand, Product, and Growth to move demand from discovery to repeat bookings.

You’ll set success metrics, structure editorial content, and optimize owned channels while leading cross-functional partners in a matrixed environment. Remote US eligibility.

Qualifications

• 12+ years in growth, lifecycle, CRM, email, or content marketing.
• Owns a channel end-to-end and is accountable for business outcomes.
• Strategy leadership in a matrixed environment with partners/agencies.
• Strong analytical skills; builds measurement frameworks and uses tests.
• Experience building scalable email/push automation programs.
• Editorial or owned-content judgment for strategy and publishing.
• Clear, concise written and verbal communication for leadership briefs.

Responsibilities

• Define end-to-end lifecycle strategy; own guest lifecycle from discovery to repeat booking.
• Roadmap and manage email/push programs; test, measure, and optimize.
• Set editorial/content strategy; tie owned content to demand and discovery.
• Define guest referral program strategy; iterate incentives and UX with product.
• Collaborate with Growth, Marketing, and Engineering to ship campaigns.
• Maintain visibility on in-flight work and drive prioritization with stakeholders.

Skills

Lifecycle strategy

CRM mastery

Email marketing

Content marketing

Cross-functional

Analytics

Job description

Airbnb seeks a Senior Demand Strategy Lead to own lifecycle, CRM, and content-driven demand across experiences. You’ll define end-to-end strategies, roadmaps for email/push programs, and collaborate with Brand, Product, and Growth to move demand from discovery to repeat bookings.

You’ll set success metrics, structure editorial content, and optimize owned channels while leading cross-functional partners in a matrixed environment. Remote US eligibility.