Senior Lifecycle & Demand Strategy Lead Experiences Remote

Socket.dev; United States; On-site; USD 204,000 - 249,000; Full time

Job summary

Airbnb is seeking a Senior Demand Strategy Lead on the Experiences team, owning the end-to-end lifecycle and CRM strategy from discovery to repeat bookings and guiding how owned content drives demand. You will set metrics, identify high-impact segments, and spearhead a rigorous testing framework to validate initiatives.

You will define strategies for the Experiences newsletter and owned content, collaborate with Brand/Creative/affiliate leads, and ensure content measurably supports demand.

Qualifications

• 12+ years in growth, lifecycle, CRM, email, or content marketing.
• Track record owning a channel or lifecycle strategy end-to-end and being accountable for its business outcome.
• Experience setting strategy that others execute against in a matrixed environment.
• Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions.
• Experience building and scaling email/push automation programs.
• Editorial or owned-content judgment: can shape what we say and publish, not only how we send it.
• Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders.

Responsibilities

• Own lifecycle & CRM strategy across the Experiences guest lifecycle from first touch through repeat booking.
• Own the roadmap for email and push programs and testing framework to maximize reach and efficiency.
• Define strategy for owned content, including the Experiences newsletter and other content we publish.
• Define Guest Referrals program strategy and collaborate with Product on UX and incentive design.

Skills

Lifecycle marketing

CRM strategy

Email marketing

Content marketing

Analytics

A/B testing

Editorial/content

Cross-functional leadership

Job description

Airbnb is seeking a Senior Demand Strategy Lead on the Experiences team, owning the end-to-end lifecycle and CRM strategy from discovery to repeat bookings and guiding how owned content drives demand. You will set metrics, identify high-impact segments, and spearhead a rigorous testing framework to validate initiatives.

You will define strategies for the Experiences newsletter and owned content, collaborate with Brand/Creative/affiliate leads, and ensure content measurably supports demand.